Automating Salesforce Marketing Cloud: Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples

Gifford, Greg, Hanshaw, Jason

  • 出版商: Packt Publishing
  • 出版日期: 2022-04-18
  • 定價: $2,200
  • 售價: 9.0$1,980
  • 語言: 英文
  • 頁數: 456
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1803237198
  • ISBN-13: 9781803237190
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存=1)

商品描述

Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources

Key Features

  • Increase your knowledge of automation theory and the applications of SFMC
  • Explore automation with SFMC and its capabilities beyond general usage
  • Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency

Book Description

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency.

Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you'll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency.

By the end of this Salesforce book, you'll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.

What you will learn

  • Understand automation to make the most of the SFMC platform
  • Optimize ETL activities, data import integrations, data segmentations, email sends, and more
  • Explore different ways to use scripting and API calls to increase Automation Studio efficiency
  • Identify opportunities for automation with custom integrations and third-party solutions
  • Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools
  • Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output

Who this book is for

This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book.

商品描述(中文翻譯)

充分利用Salesforce Marketing Cloud的自動化功能,提高平台上的生產力,而無需增加任何額外的資源。

主要特點:

- 增加對自動化理論和SFMC應用的了解
- 探索SFMC的自動化功能,以及其在一般使用之外的能力
- 瞭解SFMC的自動化功能和整合,以實現最大效率的平台使用

書籍描述:

Salesforce Marketing Cloud(SFMC)允許您使用多個渠道和工具為客戶和訂閱者創建1對1的營銷體驗。通過自動化和輔助任務,您可以大大提高生產力,同時減少所需的工作量和頻率。

《自動化Salesforce Marketing Cloud》從討論自動化的一般概念開始,然後進一步探討SFMC中的自動化。之後,您將專注於如何在SFMC內進行自動化,直到從外部服務運行完整的流程和功能。後面的章節探討了自動化的好處和能力,以及在SFMC內外擁有自動化思維的重要性。通過這些知識和示例代碼,您將能夠最大限度地提高SFMC的效率。

通過閱讀本書,您將學到:

- 瞭解自動化,以充分利用SFMC平台
- 優化ETL活動、數據導入整合、數據分割、郵件發送等工作
- 探索使用腳本和API調用來提高Automation Studio效率的不同方法
- 通過自定義整合和第三方解決方案,找到自動化的機會
- 通過在自定義整合和第三方工具的核心概念上構建,優化SFMC的使用
- 最大限度地利用員工的技能和能力,降低運營成本,同時提高產出

本書適合以下讀者:

- Salesforce Marketing Cloud用戶,希望通過更聰明的工作方式,使日常生活更高效,充分利用該工具
- 對SFMC有扎實的理解,並對自動化有基本的知識,將有助於您充分利用本書的內容。

目錄大綱

1. What is Automation?
2. SFMC Automation Tools
3. SFMC Automation Best Practices
4. Automating Email Sends
5. Automating Your ETL and Data
6. The Magic of Script Activities
7. The Power of In-Step APIs
8. Creating Mini Web Apps
9. Getting Started with Custom Integrations
10. Exploring SFMC as a Piece of the Puzzle
11. Exploring SDKs, APIs, and Specs
12. Webhooks and Microservices
13. Exploring Custom Journey Builder Activities
14. Carpe Omnia

目錄大綱(中文翻譯)

1. 什麼是自動化?
2. SFMC自動化工具
3. SFMC自動化最佳實踐
4. 電子郵件發送自動化
5. ETL和數據自動化
6. 腳本活動的魔力
7. In-Step API的強大功能
8. 創建迷你網絡應用程式
9. 開始使用自定義整合
10. 探索SFMC作為拼圖的一部分
11. 探索SDK、API和規範
12. Webhooks和微服務
13. 探索自定義旅程建立器活動
14. Carpe Omnia