Practical Web Traffic Analysis: Standards, Privacy, Techniques, and Results

Once you've got a web site up and running it is all too easy to sit back and relax. But how do you know you did a good job? How can you improve the site you have based on real user behaviour? Without getting feedback from your users, how will you find out how it's being used?

Web traffic analysis allows you to gain some insight into your site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, your insight often has to be taken with a pinch of salt. This book takes you through the process of analysing your traffic, without taking for granted the statistics that you generate.

Assuming you have a web site, reading this book will help you learn:

- The techniques for gathering data on your users
- Standards and Guidelines you should adhere to when interpreting your data
- What other sites are doing to ensure they respect the privacy of their users
- Insight into how real sites use web traffic analysis
- Major case case studies from BBC News Online, eBay, and ASPToday
- Additional material from The Onion, SmartGirl, and The New York Times

一旦您建立並運行了一個網站，很容易就會坐下來放鬆。但是，您如何知道您的工作做得好嗎？如何根據真實用戶行為改進您的網站？如果沒有從用戶那裡獲得反饋，您又如何知道它是如何被使用的呢？

網站流量分析可以讓您對您的用戶有一些了解：他們來自哪裡，他們喜歡哪些頁面，以及他們多久回來一次。然而，由於統計數據容易被誤解，您的洞察力通常需要謹慎對待。本書將引導您進行流量分析的過程，並不僅僅是對您生成的統計數據盲目接受。

假設您已經有一個網站，閱讀本書將幫助您學習：
- 收集用戶數據的技術
- 解讀數據時應遵循的標準和指南
- 其他網站為確保尊重用戶隱私而採取的措施
- 了解真實網站如何使用網站流量分析
- 來自BBC News Online、eBay和ASPToday的重大案例研究
- 來自The Onion、SmartGirl和The New York Times的其他資料