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商品描述
Many of the people responsible for a website don't have a clue what's required to build one and keep it up and running. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner's Manual is for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.
Using clever illustrations, easy-to-follow lists and diagrams, and other friendly touches, Website Owner's Manual helps readers form a vision for a site, guides them through the process of selecting a web design agency, and gives just enough background to help them make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques.
Using Website Owner's Manual, readers master the vocabulary and concepts they need to discuss how a website dovetails with the needs of a business. This book will help them work confidently with the designers and developers building and maintaining a site so they can concentrate on what your website needs to do.
商品描述(中文翻譯)
許多負責網站的人對於建立和維護網站所需的知識一無所知。規劃、啟動和管理網站的工作通常落在那些對網頁設計或開發幾乎沒有經驗的人身上。《網站擁有者手冊》是為了成千上萬需要建立網站並以最小麻煩保持其運行的行銷人員、IT經理、專案負責人和企業主而設計的。
《網站擁有者手冊》透過巧妙的插圖、易於遵循的清單和圖表以及其他友好的元素，幫助讀者形成網站的願景，指導他們選擇網頁設計公司，並提供足夠的背景知識，以幫助他們在整個開發過程中做出明智的決策。本書提供了一個不使用行話的網頁設計概述，包括可及性、可用性、線上行銷和網頁開發技術。
使用《網站擁有者手冊》，讀者掌握了討論網站如何與企業需求相結合所需的詞彙和概念。本書將幫助他們自信地與設計師和開發人員合作，建立和維護網站，讓他們能專注於網站需要完成的任務。
