Targeting the Mature Traveler: Developing Strategies for an Emerging Market
Jeynes, Jacqueline
- 出版商: Business Expert Press
- 出版日期: 2021-01-26
- 售價: $1,210
- 貴賓價: 9.5 折 $1,150
- 語言: 英文
- 頁數: 150
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1952538467
- ISBN-13: 9781952538469
-
相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.
Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond.
Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward.
Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
