Digitally Deaf: Why Organizations Struggle with Digital Transformation (Management for Professionals)

Steven M. Stone

  • 出版商: Springer
  • 出版日期: 2018-12-06
  • 售價: $2,770
  • 貴賓價: 9.5$2,632
  • 語言: 英文
  • 頁數: 131
  • 裝訂: Hardcover
  • ISBN: 3030018326
  • ISBN-13: 9783030018320

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Companies across all industries are leveraging digital technologies to transform outdated processes and build new business models to compete in the information age. For all the publicity and hype, successful digital transformation has proven to be elusive. Numerous studies have found more than half of all digital transformation efforts fail. Digitally Deaf explores the obstacles and inhibitors that derail transformation efforts and outlines the steps organizations should take to establish an environment for success. 

Written by a highly experienced CIO, Digitally Deaf illustrates symptoms and underlying issues through the author’s experiences at large, Fortune 250 organizations. Digitally Deaf establishes a framework for digital transformation execution beginning with the development of a common definition and language for transformation. Learn the roles of the board of directors and leadership in establishing the appropriate messaging, governance, and organizational structure to drive digital efforts. Realize how digital transformation efforts amplify common problems encountered in typical technology projects.  Discover how the IT organization must transform to enable the agility needed to fuel new digital business models. Finally, learn to spot the symptoms of issues that undermine transformation success and how to address them.

“On the topic of digital transformation, Steve addresses the mind set shift that is needed to be successful, leveraging relatable examples across multiple industries.  Digitally Deaf offers a very relevant perspective on what it takes to move a traditional organization into the digital age.”  Boris Sherman, CTO Tailored Brands 

“Stone, as a former CIO, accurately outlines the challenges associated with new technologies and the benefits of implementing a digital-first culture. This book helps business and technology leaders understand the landscape and how to embrace digital to create new sources of value in their organizations.”  Jonathan Brassington, Head, Capgemini Invent North America