Fashion Communication in the Digital Age: Factum 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
暫譯: 數位時代的時尚傳播：事實 19 時尚傳播大會，瑞士阿斯科納，2019年7月21日至26日
Kalbaska, Nadzeya, Sadaba, Teresa, Cominelli, Francesca
- 出版商: Springer
- 出版日期: 2019-06-04
- 售價: $6,040
- 貴賓價: 9.5 折 $5,738
- 語言: 英文
- 頁數: 300
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3030154351
- ISBN-13: 9783030154356
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.
商品描述(中文翻譯)
這本書代表了在數位時代理解溝通如何影響時尚產業及社會時尚相關實踐和價值觀的重要里程碑。它呈現了FACTUM 19的會議紀錄，這是系列時尚溝通會議中的第一場，突顯了該領域重要的理論和實證研究。除了記錄最新的科學見解外，本書旨在促進方法論的分享，擴大溝通研究與時尚相關學科之間的對話，幫助建立國際和跨學科的學者網絡，並為年輕研究者提供鼓勵和新思路。對於時尚溝通、時尚行銷、時尚視覺研究、時尚產業的數位轉型以及時尚的文化遺產維度等領域的學者和學生來說，這本書具有很高的價值。此外，它也是尋求有關時尚溝通和行銷的可靠研究的專業人士的重要資源。
作者簡介
Teresa Sádaba, PhD, is Professor of Stratetic Communication at the University of Navarra in Spain and the Dean at the ISEM Fashion Business School. She has been lecturer at the George Washington University (2012-16) and visiting professor at the Université Paris XII, among others. To date she has authored more than 50 publications.
Francesca Cominelli, PhD, is Associate Professor at the University of Paris 1 Panthéon-Sorbonne and Director of IREST. Her research interests include economics of culture, cultural commons, public policies, and cultural tourism. More specifically she is interested in cultural diversity, intangible cultural heritage, creativity, innovation, and traditional craftsmanship. Previously, she collaborated as project specialist for INMA and the French Ministry of Culture and Communication (2008-2010), and as researcher for the European Investment Bank Institute (2013-2014), for the University of Lille 3 (2015) and for OECD (2018). She is member of ICOMOS and Vice-President for Europe of ICOMOS International Committee on Intangible Cultural Heritage. She is co-director of the Master's double degree in Digital Fashion Communication offered by USI and Université Paris 1 Panthéon-Sorbonne.
Lorenzo Cantoni, PhD, is Full Professor of Online Communication in the Faculty of Communication Sciences and Director of the Institute of Digital Technologies for Communication at USI - Università della Svizzera italiana, Lugano, Switzerland. He is co-director of the Master's double degree in Digital Fashion Communication offered by USI and Université Paris 1 Panthéon-Sorbonne, and chair-holder of the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites.
作者簡介(中文翻譯)
Nadzeya Kalbaska 博士是瑞士盧加諾的意大利瑞士大學（USI）數位科技與傳播研究所的在線傳播研究員及講師。她曾於2014年至2017年擔任國際旅遊與觀光資訊技術聯合會的秘書長。她是USI與巴黎第一大學（Université Paris 1 Panthéon-Sorbonne）共同提供的數位時尚傳播碩士雙學位課程的課程協調員。
Teresa Sádaba 博士是西班牙納瓦拉大學的戰略傳播教授及ISEM時尚商學院的院長。她曾在喬治華盛頓大學（2012-2016）擔任講師，並在巴黎第十二大學（Université Paris XII）擔任訪問教授等職位。至今，她已發表超過50篇出版物。
Francesca Cominelli 博士是巴黎第一大學（Université Paris 1 Panthéon-Sorbonne）的副教授及IREST的主任。她的研究興趣包括文化經濟學、文化共同體、公共政策和文化旅遊。更具體地說，她對文化多樣性、無形文化遺產、創造力、創新和傳統工藝感興趣。她曾擔任INMA和法國文化與傳播部的項目專家（2008-2010），以及歐洲投資銀行研究所（2013-2014）、里爾大學3（2015）和經濟合作與發展組織（OECD）（2018）的研究員。她是國際古蹟遺址理事會（ICOMOS）的成員，並擔任ICOMOS無形文化遺產國際委員會的歐洲副主席。她是USI與巴黎第一大學共同提供的數位時尚傳播碩士雙學位課程的共同主任。
Lorenzo Cantoni 博士是瑞士盧加諾的意大利瑞士大學（USI）傳播科學院的在線傳播全職教授及數位科技與傳播研究所的主任。他是USI與巴黎第一大學（Université Paris 1 Panthéon-Sorbonne）共同提供的數位時尚傳播碩士雙學位課程的共同主任，並擔任聯合國教科文組織（UNESCO）資訊與通訊科技主席，致力於在世界遺產地點發展和推廣可持續旅遊。
