Prescriptive Analytics: Mastering the Spreadsheet of Everything
暫譯: 規範性分析:掌握萬用電子表格

Keisler, Jeffrey M.

  • 出版商: Springer
  • 出版日期: 2024-08-25
  • 售價: $2,940
  • 貴賓價: 9.5$2,793
  • 語言: 英文
  • 頁數: 257
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031593529
  • ISBN-13: 9783031593529
  • 海外代購書籍(需單獨結帳)

商品描述

Prescriptive Analytics: Mastering the Spreadsheet of Everything combines the quantitative decision-informing techniques of management science and operations research with the data-centric techniques found throughout the world of analytics. The material uses only standard Excel spreadsheet features and functions for creating models and then applying sensitivity, scenario, simulation, decision, and optimization analysis.

How can we make high quality decisions in an increasingly data-rich but also uncertain and complex world? This book provides the answer, preparing you for the prescriptive analytic future.
Gilberto Montibeller, Professor of Operations Management, University of Bristol.

An important book. It will be invaluable in entry-level courses in prescriptive analytics and all related fields.
Robert Bordley, Director, Systems Engineering and Design Program, University of Michigan

Rooted in a rigorous decision framework, one of the most intuitive and accessible journeys into the world of prescriptive analytics.
Victor Podinovski, Head of Management Science and Operations Group, Loughborough University

A remarkable in-depth treatment of implementing complex analytical formulations using spreadsheets in a simple and accessible way.
Ali Abbas, Founding Director of the Neely Center for Ethical Leadership and Decision-Making, University of Southern California

A fresh and pragmatic approach to the challenges of developing analytical thinkers - and doers. Students will quickly add useful tools, and they'll start to connect the dots of the bigger picture.
Patrick Noonan, Emeritus Professor of Management & Decision Sciences. Emory University

This book starts the study of analytics with a simple problem and a few basic Excel formulas, and staying within that framework and emphasizing comprehension, builds up to cover all of the mainstream analytic topics and some very advanced ones as well.
Janet Wagner, Founding Dean, School of Business, Stockton University

The perfectly illustrated examples, with tips, tricks, and aids to all possible roadblocks a student might encounter, seamlessly take you from zero to master's level skill on mechanics of spreadsheet modeling.
Avipsa Acharya (former student), Business Data Analyst, State Street Corp.

Professor Keisler's amazing book gives everyone analytics skills for success.
Igor Linkov, Senior Scientific and Technical Manager, US Army Corps of Engineers

I really wish to congratulate Dr. Keisler on having written such a substantial book. This book gives a very accessible and well-founded introduction to a broad range of analytical techniques for guiding business and engineering decisions.
Ahti Salo, Director, Systems Analysis Laboratory, Aalto University

商品描述(中文翻譯)

規範性分析:掌握一切的電子表格》結合了管理科學和運營研究中的定量決策技術,以及在分析領域中普遍使用的以數據為中心的技術。該材料僅使用標準的 Excel 電子表格功能來創建模型,然後應用敏感性、情境、模擬、決策和優化分析。

在這個數據豐富但同時不確定和複雜的世界中,我們如何做出高質量的決策?這本書提供了答案,為您準備迎接規範性分析的未來。
吉爾伯托·蒙提貝勒,布里斯托大學運營管理教授。

一本重要的書籍。它將在規範性分析及所有相關領域的入門課程中發揮無價的作用。
羅伯特·博德利,密西根大學系統工程與設計計劃主任。

根植於嚴謹的決策框架中,這是進入規範性分析世界最直觀和易於接近的旅程之一。
維克多·波丁諾夫斯基,拉夫堡大學管理科學與運營小組負責人。

對於使用電子表格以簡單和易於接近的方式實施複雜分析公式的深入探討,令人矚目。
阿里·阿巴斯,南加州大學尼利倫理領導與決策中心創始主任。

一種新穎且務實的方法來應對培養分析思考者和實踐者的挑戰。 學生將迅速增加有用的工具,並開始連接更大圖景的點。
派翠克·努南,埃默里大學管理與決策科學榮譽教授。

這本書從一個簡單的問題和幾個基本的 Excel 公式開始分析學的研究,並在這一框架內強調理解,逐步涵蓋所有主流分析主題以及一些非常先進的主題。
珍妮特·瓦格納,斯托克頓大學商學院創始院長。

完美的示例插圖,提供了所有可能遇到的障礙的提示、技巧和幫助,無縫地將您從零基礎提升到電子表格建模的碩士級技能。
阿維普薩·阿查里亞(前學生),州街公司商業數據分析師。

凱斯勒教授的驚人著作為每個人提供了成功所需的分析技能。
伊戈爾·林科夫,美國陸軍工兵部隊高級科學技術經理。

我真的想祝賀凱斯勒博士寫出如此重要的書籍。這本書為指導商業和工程決策提供了廣泛的分析技術的易於理解和良好基礎的介紹。
阿赫提·薩洛,阿爾托大學系統分析實驗室主任。

作者簡介

Jeffrey M. Keisler (MBA Chicago, PhD Harvard) is Professor of Management Science & Information Systems at University of Massachusetts Boston. He was President of the INFORMS Decision Analysis Society and founding Secretary of the former Spreadsheet Research Section at INFORMS. He was named a Fellow of the Society for Risk Analysis, a Fellow of the Society for Decision Professionals, and a Fulbright Distinguished Chair. He has published nearly 90 journal articles and several books and is a long-time associate editor for several INFORMS and EURO journals. Over 30+ years in industry, government, consulting and academia, he has been applying, implementing, developing, teaching and preaching spreadsheet tools and prescriptive analytics techniques.

作者簡介(中文翻譯)

杰佛瑞·M·凱斯勒(MBA 芝加哥,PhD 哈佛)是馬薩諸塞州大學波士頓分校的管理科學與資訊系統教授。他曾擔任 INFORMS 決策分析學會的會長,以及 INFORMS 前電子表格研究部門的創始秘書。他被評選為風險分析學會的會士、決策專業人士學會的會士,以及富布賴特傑出講座教授。他已發表近90篇期刊文章和幾本書籍,並長期擔任多本 INFORMS 和 EURO 期刊的副編輯。在超過30年的產業、政府、顧問和學術界經驗中,他一直在應用、實施、開發、教學和推廣電子表格工具和規範分析技術。