The Spanish Model for Smart Tourism Destination Management: A Methodological Approach
暫譯: 西班牙智慧旅遊目的地管理模型：方法論探討
Andrades, Lidia, Romero-Dexeus, Carlos, Martínez-Marín, Enrique
- 出版商: Springer
- 出版日期: 2024-07-23
- 售價: $2,210
- 貴賓價: 9.5 折 $2,100
- 語言: 英文
- 頁數: 307
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3031607082
- ISBN-13: 9783031607080
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商品描述
This is an open access handbook that guides destinations on their journey to becoming Smart Tourism Destinations (STDs). Developed by SEGITTUR, a distinguished Spanish State company, and aligned with academia represented by Professor Lidia Andrades, who has brought together recognized international academics with SEGITTUR experts in the field of tourism management to write this groundbreaking book, it offers practical insights and strategies for success. Explore the characteristics and implications of smart destinations, across the five dimensions which structure them: destination governance, accessibility, technology, innovation and sustainability, navigate the transition from traditional tourism management to the innovative smart managerial paradigm, and overcome challenges encountered during the transformative process. Equipping destination managers with essential tools and strategies, this handbook showcases real-life examples of Spanish destinations embracing the smart tourism paradigm. Drawing on SEGITTUR's proven methodology, it provides precise guidance, checklists, and expert recommendations for effective implementation. An invaluable resource for destination managers, tourism professionals, and researchers, it unlocks the full potential of smart tourism destinations.
商品描述(中文翻譯)
這是一本開放存取的手冊，指導目的地在成為智慧旅遊目的地（Smart Tourism Destinations, STD）的過程中。該手冊由西班牙國家公司SEGITTUR開發，並與學術界的代表Lidia Andrades教授合作，聚集了國際知名學者與SEGITTUR在旅遊管理領域的專家共同撰寫，提供實用的見解和成功策略。探索智慧目的地的特徵及其影響，涵蓋五個結構維度：目的地治理、可及性、技術、創新和可持續性，導航從傳統旅遊管理到創新的智慧管理範式的轉變，並克服在轉型過程中遇到的挑戰。這本手冊為目的地管理者提供必要的工具和策略，展示了西班牙目的地如何擁抱智慧旅遊範式的實際案例。基於SEGITTUR的成熟方法論，提供精確的指導、檢查清單和專家建議，以便有效實施。這是目的地管理者、旅遊專業人士和研究者的寶貴資源，釋放智慧旅遊目的地的全部潛力。
作者簡介
Lidia Andrades, Ph.D., is an Associate Professor at the University of Extremadura, Spain. She is an expert in strategic planning and management. Her research interests focus on tourism destination competitiveness management from a dual perspective: demand and supply-side approaches. Additionally, in recent years, she has been cooperating with SEGITTUR in the field of smart tourism destination planning and management. Her main academic contributions have been published in journals such as Tourism Management, the Journal of Travel Research, and the Journal of Sustainable Tourism, among others. These publications mostly address topics such as tourism destination competitiveness and sustainability, as well as the qualification of tourism professionals as a means to achieve competitiveness in the tourism sector. Lidia has also co-authored a book on tourism management in Russia and contributed chapters to several books on topics such as tourism value co-creation and research methods for tourism. Finally, she has extensive experience in designing, managing, and coordinating multidisciplinary teams as a leader of EU-funded projects.
Mr. Carlos Romero-Dexeus is the Director of Research, Development, and Innovation at SEGITTUR (the Spanish State Company for the Management of Tourism Innovation and Technologies). With a background in Economic Sciences and Tourism Business Management, he has over 10 years of experience in the tourism sector. He has managed international and national projects, specializing in measuring the economic impacts of tourism and tourism policy. With previous positions at the World Tourism Organization (UNWTO) and the Spanish Institute for Tourism Studies (IET), he brings valuable expertise to his role.
Mr. Enrique Martínez-Marín is the President of SEGITTUR. With a background in political science and public management, he has extensive experience in smart territories and digital transformation. He has held advisory roles and coordinated national plans for smart territories. His professional career includes positions in government agencies and organizations related to the industry, telecommunications, and postal sectors. As President of the Technical Committee for Standardization 178 of UNE1, he plays a significant role in shaping smart city standards.
作者簡介(中文翻譯)
Lidia Andrades 博士是西班牙埃斯特雷馬杜拉大學的副教授。她專精於策略規劃與管理。她的研究興趣集中在從需求與供給雙重視角探討旅遊目的地的競爭力管理。此外，近年來，她與 SEGITTUR 在智慧旅遊目的地規劃與管理領域進行合作。她的主要學術貢獻已發表於《旅遊管理》、《旅遊研究期刊》和《可持續旅遊期刊》等期刊。這些出版物主要探討旅遊目的地的競爭力與可持續性，以及提升旅遊專業人員素質以達成旅遊業競爭力的相關議題。Lidia 也共同撰寫了一本關於俄羅斯旅遊管理的書籍，並為幾本有關旅遊價值共創及旅遊研究方法的書籍貢獻章節。最後，她在設計、管理和協調多學科團隊方面擔任 EU 資助項目的領導者，擁有豐富的經驗。
Carlos Romero-Dexeus 先生是 SEGITTUR（西班牙國家旅遊創新與技術管理公司）的研究、發展與創新總監。他擁有經濟科學與旅遊業務管理的背景，在旅遊業擁有超過 10 年的經驗。他管理過國際和國內項目，專注於測量旅遊的經濟影響及旅遊政策。曾在世界旅遊組織（UNWTO）和西班牙旅遊研究所（IET）擔任職位，他為其角色帶來了寶貴的專業知識。
Enrique Martínez-Marín 先生是 SEGITTUR 的主席。他擁有政治科學與公共管理的背景，在智慧領域與數位轉型方面擁有豐富的經驗。他曾擔任顧問角色並協調智慧領域的國家計劃。他的職業生涯包括在政府機構及與產業、電信和郵政相關的組織中任職。作為 UNE1 標準化技術委員會 178 的主席，他在塑造智慧城市標準方面扮演著重要角色。
