Intelligence Studies in Business: A Guide to Navigating the Competitive Landscape
暫譯: 商業智慧研究:導航競爭環境的指南

Solberg Söilen, Klaus

  • 出版商: Springer
  • 出版日期: 2024-12-27
  • 售價: $4,040
  • 貴賓價: 9.5$3,838
  • 語言: 英文
  • 頁數: 254
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031764900
  • ISBN-13: 9783031764905
  • 相關分類: 商業管理類
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations. A comprehensive framework for conducting intelligence analysis is presented, establishing and operating intelligence teams, and addressing the adjacent ethical questions raised by the nature of this field of study.

The key themes addressed include the methodology of intelligence analysis, the establishment of effective intelligence teams, and the concept of "disruptive intelligence," an emerging term referring to the identification of innovations with the potential to transform industries, making products more accessible and affordable. The book argues that recognizing these disruptions early allows incumbents to protect their businesses and new entrants to capitalize on emerging opportunities. This book stands out by blending theoretical insights with practical applications, making it an essential read for those involved in intelligence, strategic planning, and innovation management.

商品描述(中文翻譯)

本書探討了過去二十年來智慧研究的演變,強調在私營和公共組織中智慧功能的發展與實施。書中提出了一個全面的框架,用於進行智慧分析,建立和運營智慧團隊,並解決由於這一研究領域的性質所引發的相關倫理問題。

本書所探討的主要主題包括智慧分析的方法論、有效智慧團隊的建立,以及「顛覆性智慧」(disruptive intelligence)的概念,這是一個新興術語,指的是識別具有潛力改變行業的創新,使產品變得更易於獲得和更具價格競爭力。書中主張,及早識別這些顛覆性變化使現有企業能夠保護其業務,而新進入者則能夠利用新興機會。本書的特色在於將理論見解與實際應用相結合,對於參與智慧、戰略規劃和創新管理的人士來說,是一本必讀的書籍。

作者簡介

Klaus Solberg Söilen is Professor of Business Administration at Halmstad University (Halmstad, Sweden). His research interests include Intelligence Studies, Digital Marketing, and Geoeconomics. He has served as Editor-in-Chief of the Journal of Intelligence Studies in Business (JISIB)and has authored various books, including Market Intelligence: Building Strategic Insight (CEIBS Press, 2009) and Exhibit Marketing and Trade Show Intelligence (Springer, 2013).

作者簡介(中文翻譯)

Klaus Solberg Söilen 是瑞典哈爾姆斯塔大學(Halmstad University)的商業管理教授。他的研究興趣包括情報研究、數位行銷和地緣經濟學。他曾擔任《商業情報研究期刊》(Journal of Intelligence Studies in Business, JISIB)的主編,並著有多本書籍,包括《市場情報:建立策略洞察》(Market Intelligence: Building Strategic Insight, CEIBS Press, 2009)和《展覽行銷與貿易展情報》(Exhibit Marketing and Trade Show Intelligence, Springer, 2013)。