Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics
暫譯: 當代行銷的多學科方法：數位趨勢、社會議題與經濟學

本書獨特地結合了來自不同研究領域的行銷文獻，例如社會與心理學觀點、行為科學、數位時代、可持續性以及企業社會責任，呈現出一種多學科的行銷方法。多位作者的專業背景將多位學者的研究與專業知識結合在一起，本書中不同的背景與研究領域的結合將為該領域的研究者闡明行銷的範疇。

本書討論了數位時代行銷的創新方法、人工智慧在現代神經行銷方法中的角色，以及當前關於企業社會責任和可持續性的行銷實踐等問題。涵蓋從綠色財政策到可及的行銷實踐，以及行銷中當前技術趨勢（如人工智慧應用和數位轉型）等多個主題，本書將因其協同效應而成為重要的文獻來源。

Fatma İrem Konyalioğlu is Assistant Professor at Izmir Democracy University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Türkiye. She teaches undergraduate and graduate courses in innovation management, digital marketing, digital business management, brand management, and international marketing, among others. She received her PhD and MSc degrees from Istanbul University, School of Business. She has worked as a manager in the private sector for ten years before moving into the academic field. Her areas of specialization are marketing management, business administration, and psychology.

Fatih Sinan Esen is a senior computer scientist and part-time instructor at Ankara University, Türkiye. He holds a PhD in Business and an MBA, along with a background in computer engineering. He has extensive experience in data analysis, artificial intelligence, and marketing, making significant contributions to these fields through research and teaching. His professional network and online presence have established him as a thought leader in transformative technologies and their impacts on marketing and business.

法特瑪·伊瑞姆·科尼亞利奧魯是土耳其伊茲密爾民主大學經濟與行政科學院商業管理系的助理教授。她教授本科及研究生課程，內容包括創新管理、數位行銷、數位商業管理、品牌管理及國際行銷等。她在伊斯坦堡大學商學院獲得博士及碩士學位。在進入學術界之前，她在私營部門擔任經理已有十年。她的專業領域包括行銷管理、商業管理及心理學。

法提赫·西南·埃森是土耳其安卡拉大學的資深計算機科學家及兼職講師。他擁有商業博士學位及MBA學位，並具備計算機工程的背景。他在數據分析、人工智慧及行銷方面擁有豐富的經驗，並通過研究和教學對這些領域做出了重要貢獻。他的專業網絡及線上存在使他成為轉型技術及其對行銷和商業影響的思想領袖。