The AI Revolution: How Technological Developments Affect the Audiovisual Sector
暫譯: 人工智慧革命：科技發展如何影響視聽產業
Baraybar-Fernández, Antonio, Arrufat-Martín, Sandro, Díaz Díaz, Belén
相關主題
商品描述
This book presents an overview of the vast landscape of artificial intelligence (AI) in the media industry, more specifically in the audiovisual sector.Readers are guided through the fundamental pillars of AI, from machine learning algorithms to advanced neural networks, revealing the technological foundations that drive innovation in the field of communication and media. The possibilities of AI in this area are explored and discussed with real case studies. The book highlights not only the technological developments, but also the ethical dilemmas that arise. From privacy issues to equity in access to education, the book provides a comprehensive view of the challenges that must be addressed to ensure the ethical and sustainable development of artificial intelligence. Altogether, this book illuminates how AI continues to transform the way we communicate, learn, and relate to technology.
商品描述(中文翻譯)
本書概述了媒體產業中人工智慧（AI）的廣闊領域，特別是在視聽部門。讀者將了解AI的基本支柱，從機器學習演算法到先進的神經網絡，揭示推動通信和媒體領域創新的技術基礎。本書探討並討論了AI在這一領域的可能性，並提供了真實案例研究。書中不僅強調了技術發展，還探討了隨之而來的倫理困境。從隱私問題到教育公平的獲取，本書提供了對必須解決的挑戰的全面視角，以確保人工智慧的倫理和可持續發展。總體而言，本書闡明了AI如何持續改變我們的溝通、學習和與技術的關係。
作者簡介
Antonio Baraybar Fernández is professor at the Rey Juan Carlos University in Madrid (Spain). He teaches film, television and interactive media at the Faculty of Communication Sciences. His research focuses on communication management in organizations, audiovisual marketing and neurocommunication. He is part of the URJC's high-performance research group in information and entertainment (INFOCENT).
Sandro Arrufat-Martín is associate professor at the Rey Juan Carlos University in Madrid (Spain) at the Department of Communication and Sociology. He is also a professor at the UNIR Faculty of Business and Communication. His reasearch focus includes public relations, branding and corporate communication.
Belén Díaz Díaz is associate professor of finance at the University of Cantabria (Spain) and academic director at the Santander Financial Institute (SANFI). She has been a visiting researcher at the University of California in Berkeley (USA), the London School of Economics (UK), and the University of Technology in Sydney (Australia), among others.
作者簡介(中文翻譯)
安東尼奧·巴拉伊巴爾·費爾南德斯（Antonio Baraybar Fernández）是西班牙馬德里雷伊胡安卡洛斯大學（Rey Juan Carlos University）的教授。他在傳播科學學院教授電影、電視和互動媒體。他的研究專注於組織中的傳播管理、視聽行銷和神經傳播。他是該大學信息與娛樂高效能研究小組（INFOCENT）的成員。
桑德羅·阿魯法特-馬丁（Sandro Arrufat-Martín）是西班牙馬德里雷伊胡安卡洛斯大學（Rey Juan Carlos University）傳播與社會學系的副教授。他同時也是UNIR商業與傳播學院的教授。他的研究重點包括公共關係、品牌塑造和企業傳播。
貝倫·迪亞茲·迪亞茲（Belén Díaz Díaz）是西班牙坎塔布里亞大學（University of Cantabria）的金融副教授，並擔任桑坦德金融學院（Santander Financial Institute, SANFI）的學術主任。她曾在美國加州大學伯克利分校（University of California in Berkeley）、英國倫敦政治經濟學院（London School of Economics）和澳大利亞悉尼科技大學（University of Technology in Sydney）等地擔任訪問研究員。
