The Historical Evolution of International Business: Growth Trajectory of an Academic Field of Study
暫譯: 國際商業的歷史演變:學術領域的成長軌跡

Nachum, Lilac, Yaprak, Attila

  • 出版商: Palgrave MacMillan
  • 出版日期: 2025-06-18
  • 售價: $7,780
  • 貴賓價: 9.5$7,391
  • 語言: 英文
  • 頁數: 374
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031861329
  • ISBN-13: 9783031861321
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商品描述

This book represents the first and most comprehensive account of the history of International Business (IB) as a field of study. The chronicling of the evolution of IB thought, teaching, and institutions in a unified framework serves to observe the interdependencies among these components and demonstrates the ways by which they have jointly shaped IB as a field of study. The book is based on vast volumes of original material whose discussion and interpretation by leading IB scholars creates a dialogue between historical perspectives and contemporary developments and show the critical role of history in understanding the current state and discourse of IB as a field of study. The book situates the history of IB within the broader context of business, political, and societal developments, and examines the interaction between external and internal forces as they have shaped the field's growth trajectory, both on its own and in comparison with those of other fields of study.

商品描述(中文翻譯)

這本書是國際商務(International Business, IB)作為一個研究領域的歷史的第一部且最全面的記錄。這本書在統一的框架下記錄了IB思想、教學和機構的演變,旨在觀察這些組成部分之間的相互依賴性,並展示它們如何共同塑造IB作為一個研究領域。該書基於大量的原始資料,透過領先的IB學者的討論和詮釋,創造了歷史觀點與當代發展之間的對話,並顯示歷史在理解IB作為一個研究領域的當前狀態和論述中的關鍵角色。這本書將IB的歷史置於更廣泛的商業、政治和社會發展的背景中,並檢視外部和內部力量之間的互動,這些力量塑造了該領域的成長軌跡,無論是獨立發展還是與其他研究領域的比較。

作者簡介

Lilac Nachum is Professor of International Business at Leeds University Business School, UK. She is an AIB Fellow, and a former Fulbright Scholar to Africa. Her research has been published in the leading academic journals in IB and strategy, where she has also served as a board member and associate editor. She has held visiting positions at business schools around the world. Her views on globalization and multinational companies have been featured frequently in various media outlets.

Attila Yaprak is Professor of Marketing and International Business at the Ilitch Business School at Wayne State University, USA and an AIB Fellow. His research has appeared in the Journal of International Business Studies, the Journal of World Business, Journal of the Academy of Marketing Science, and Political Psychology, among several others. He has taught and held research visits at business schools and trained executives in several countries around the world.

作者簡介(中文翻譯)

莉拉克·納赫姆是英國利茲大學商學院的國際商務教授。她是國際商務學會(AIB)的研究員,並曾擔任非洲的富布賴特學者。她的研究成果已發表於國際商務和策略領域的主要學術期刊,並曾擔任編委和副編輯。她在全球多所商學院擔任過訪問職位。她對全球化和跨國公司的看法經常在各大媒體上被報導。

阿提拉·雅普拉克是美國韋恩州立大學伊利奇商學院的行銷與國際商務教授,也是國際商務學會(AIB)的研究員。他的研究成果已發表於《國際商務研究期刊》、《世界商務期刊》、《行銷科學學會期刊》和《政治心理學》等多個期刊。他曾在多個國家的商學院教授課程並進行研究訪問,並為高管提供培訓。

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