商品描述
In today's dynamic global marketplace, intangible assets and Intellectual Capital have become pivotal in determining corporate value and driving strategic success. To remain competitive and innovative, business leaders must not only protect but also effectively leverage intellectual capital. This insightful book explores the transformative power of intellectual capital in shaping business success and societal progress. Combining theoretical insights with practical strategies, it offers readers a comprehensive guide to understanding, building, and sustaining intellectual capital. Through real-world examples and in-depth case studies, the authors demonstrate how organisations can harness intellectual capital to foster innovation, create lasting value, and adapt to the rapidly evolving business landscape. An essential resource for business leaders, strategists, and academics, this book provides the tools and knowledge necessary to thrive in today's knowledge-driven economy, while contributing to a better, more sustainable society.
商品描述(中文翻譯)
在當今動態的全球市場中，無形資產和智慧資本已成為決定企業價值和推動戰略成功的關鍵因素。為了保持競爭力和創新，商業領袖不僅必須保護智慧資本，還必須有效地利用它。
這本富有洞察力的書探討了智慧資本在塑造商業成功和社會進步方面的變革力量。結合理論見解與實用策略，它為讀者提供了一個全面的指南，以理解、建立和維持智慧資本。通過真實案例和深入的案例研究，作者展示了組織如何利用智慧資本來促進創新、創造持久價值，並適應快速變化的商業環境。
這本書是商業領袖、策略家和學者的重要資源，提供了在當今知識驅動經濟中蓬勃發展所需的工具和知識，同時為創造一個更美好、更可持續的社會做出貢獻。
作者簡介
Florinda Matos is a Professor of General Management at Iscte Business School, Iscte - University Institute of Lisbon, and an associate research fellow at DINÂMIA'CET - IUL - Centre for Socioeconomic and Territorial Studies, where she leads several international projects. She is an expert in knowledge management and intellectual capital management. Additionally, she is the founder and president of the Intellectual Capital Association (ICAA) and she is an ambassador for Portugal in The New Club of Paris. Carmine Basile heads the Institute of Innovation & Intellectual Capital at the AREOPA Group. He holds an MSc in Knowledge Management for Innovation and a PhD in Strategy & Leadership, both from Cranfield University. He has taught Strategic Marketing, Market Understanding and Team Behaviour to EMBAs, Master Students and Executives, and led the Cranfield Customer Management focus, a club of organizations from a wide range of sectors working together to drive forward best practice in customer management. Ludo Pyis started his own company in the early 1990s, the AREOPA Group. Today, the AREOPA Group is the global leader in the field of knowledge management and intellectual capital. He is a respected keynote speaker on topics of intellectual accounting systems and heads two research and development centres for the creation of new applications in the field of intellectual capital. Leif Edvinsson is a key pioneering contributor to Intellectual Capital (IC) theory and practice. He was the world's first Director of IC in 1991. He was responsible for prototyping in 1996 the Skandia Future Center as a Lab for Organisational design. In 1998, he was awarded the Brain Trust "Brain of the Year" award, UK. He is listed in "Who's Who in the World", he's an earlier associate member of the Club of Rome and the co-founder and founding chairman of the New Club of Paris. In 2013, he was awarded the Thought Leader Award by the European Commission, Intel and the Peter Drucker Association. In 2015, he was appointed to the Advisory Board of JIN, the Japan Innovation Network, and, in 2016, to the Advisory Board of Norway Open Innovation Forum. Together with the UN, he was awarded the KM Award 2017, in Geneva Palais des Nations, by km-a.net. He is a regular guest speaker at international events and organisations, including the BBC, CIO, INSEAD, and the American Productivity and Quality Centre.
Göran Roos is managing director of Intellectual Capital Services Ltd., Adjunct Professor at the Institute for Sustainability, Energy and Resources (ISER), The University of Adelaide and Part Time Visiting Professor in Business Performance and Intangible Asset Management, Centre for Business Performance, Cranfield School of Management, Cranfield University. He is a CSIRO Affiliate as well as a fellow of the Australian Academy of Technological Sciences and Engineering (ATSE) and of the Royal Swedish Academy of Engineering Sciences (IVA).
作者簡介(中文翻譯)
Florinda Matos 是里斯本大學學院 (Iscte - University Institute of Lisbon) 的一般管理教授，並且是 DINÂMIA'CET - IUL - 社會經濟與區域研究中心的副研究員，負責多個國際專案。她是知識管理和智慧資本管理的專家。此外，她是智慧資本協會 (Intellectual Capital Association, ICAA) 的創始人和會長，並且是葡萄牙在巴黎新俱樂部 (The New Club of Paris) 的大使。
Carmine Basile 領導 AREOPA 集團的創新與智慧資本研究所。他擁有克蘭菲爾德大學 (Cranfield University) 的創新知識管理碩士學位和戰略與領導博士學位。他曾教授戰略行銷、市場理解和團隊行為給 EMBAs、碩士生和高管，並且主導克蘭菲爾德顧客管理焦點，這是一個來自各行各業的組織俱樂部，致力於推動顧客管理的最佳實踐。
Ludo Pyis 在1990年代初創立了自己的公司 AREOPA 集團。如今，AREOPA 集團是知識管理和智慧資本領域的全球領導者。他是智慧會計系統主題的受人尊敬的主題演講者，並且負責兩個研究與開發中心，專注於創造智慧資本領域的新應用。
Leif Edvinsson 是智慧資本 (Intellectual Capital, IC) 理論和實踐的關鍵先驅貢獻者。他於1991年成為全球首位智慧資本主任。1996年，他負責原型設計 Skandia 未來中心，作為組織設計的實驗室。1998年，他獲得英國腦信託 (Brain Trust) 的「年度腦力」獎。他被列入《世界名人錄》（Who's Who in the World），是羅馬俱樂部的早期成員，也是巴黎新俱樂部的共同創辦人和創始主席。2013年，他獲得歐洲委員會、英特爾和彼得·德魯克協會頒發的思想領袖獎。2015年，他被任命為日本創新網絡 (JIN) 的顧問委員會成員，2016年則被任命為挪威開放創新論壇的顧問委員會成員。與聯合國合作，他於2017年在日內瓦國際聯合國大廈獲得 km-a.net 頒發的知識管理獎 (KM Award)。他是國際活動和組織的常客演講者，包括 BBC、CIO、INSEAD 和美國生產力與質量中心。
Göran Roos 是智慧資本服務有限公司 (Intellectual Capital Services Ltd.) 的執行董事，阿德萊德大學 (The University of Adelaide) 可持續性、能源與資源研究所的兼任教授，以及克蘭菲爾德管理學院 (Cranfield School of Management) 商業績效與無形資產管理中心的兼職訪問教授。他是 CSIRO 的附屬成員，也是澳大利亞技術科學與工程學院 (ATSE) 和瑞典皇家工程科學院 (IVA) 的院士。
![New Idea！設計師不藏私的版面設計新點子 [Photoshop&Illustrator]-cover](https://cf-assets2.tenlong.com.tw/products/images/000/157/464/medium/9789863126560_bc.jpg?1612861015)
