Business in a Turbulent Era, Volume I: Organisations, Industries and Markets
暫譯: 動盪時代的商業，第一卷：組織、產業與市場

Vrontis, Demetris, Thrassou, Alkis, Efthymiou, Leonidas

Business in a Turbulent Era, Volume I: Organisations, Industries and Markets
  • 出版商: Palgrave MacMillan
  • 出版日期: 2025-07-21
  • 售價: $7,970
  • 貴賓價: 9.5 折 $7,572
  • 語言: 英文
  • 頁數: 319
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031897978
  • ISBN-13: 9783031897979
  • 相關分類: 管理與領導 Management-leadership

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商品描述

This edited collection - the first of a two volume work - explores how businesses react and adapt to turbulent business environments. Compiled from the best papers presented at the 17th Annual Euromed Academy of Business (EMAB) Conference, it argues that turbulence and its constituent crises are not just challenging situations for businesses, but are also agents of transformation and evolution in the development of organizations, industries, and markets.

With perspectives from across the field of business, Volume 1 places special emphasis on strategic, management and marketing adaptations, and presents the evolutionary direction of an array of organisational typologies across industries and regions, covering Multinational Corporations (MNCs), Small and Medium Enterprises (SMEs), family, and start-up companies.

商品描述(中文翻譯)

這本編輯集是兩卷作品中的第一卷，探討企業如何應對和適應動盪的商業環境。該書匯編了第17屆歐洲商業學院（Euromed Academy of Business, EMAB）年會上所呈現的最佳論文，主張動盪及其構成的危機不僅是企業面臨的挑戰情境，也是組織、產業和市場發展中的轉型與演變的推動力。

第一卷從商業領域的不同角度出發，特別強調戰略、管理和行銷的適應，並展示了各行各業和地區中各種組織類型的演變方向，涵蓋跨國公司（Multinational Corporations, MNCs）、中小企業（Small and Medium Enterprises, SMEs）、家族企業及創業公司。

作者簡介

Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).

Alkis Thrassou is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU)

Leonidas Efthymiou is Associate Professor in Tourism and Hospitality at the University of Nicosia, Cyprus (EU).

Evangelos Tsoukatos is Vice President at the EuroMed Research Business Institute, Nicosia, Cyprus

Yaakov Weber is Director of the School of Business Research Center, College of Management Academic Studies, Rishon LeTsiyon, Israel.

Riad Shams is Assistant Professor and Head of the PhD programme at the Newcastle Business School, Northumbria University, UK.

作者簡介(中文翻譯)

德梅特里斯·弗朗提斯是塞浦路斯尼科西亞大學（歐盟）的副校長，負責教學與研究，並擔任戰略管理教授。 阿爾基斯·特拉索是地中海管理科學研究所的主任，並擔任塞浦路斯尼科西亞大學（歐盟）的戰略行銷教授。 利奧尼達斯·埃夫西米烏是塞浦路斯尼科西亞大學（歐盟）旅遊與款待學的副教授。 埃萬傑洛斯·祖卡托斯是塞浦路斯尼科西亞的歐洲地中海研究商業研究所的副總裁。 雅各布·韋伯是以色列里雄萊齊昂管理學院商業研究中心的主任。 里亞德·沙姆斯是英國諾森比亞大學紐卡斯商學院的助理教授及博士課程負責人。

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