The Expanding Horizons of Business and Management, Volume I: Organisations, Industries and Markets
暫譯: 商業與管理的擴展視野，第一卷：組織、產業與市場

Vrontis, Demetris, Thrassou, Alkis, Efthymiou, Leonidas

The Expanding Horizons of Business and Management, Volume I: Organisations, Industries and Markets
  • 出版商: Palgrave MacMillan
  • 出版日期: 2026-07-15
  • 售價: $8,190
  • 貴賓價: 9.5 折 $7,780
  • 語言: 英文
  • 頁數: 398
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032264952
  • ISBN-13: 9783032264954
  • 相關分類: 管理與領導 Management-leadership

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商品描述

In an era defined by rapid transformation, this work offers a rigorous, cross-disciplinary exploration of how businesses adapt and thrive amid evolving global dynamics. Drawing on cutting-edge research and the best papers from the 18th Euromed Academy of Business Conference, it examines the metamorphosis of organizational structures, industry boundaries, and market ecosystems.

As the first of a two-volume work, this volume investigates strategic planning in turbulent environments, demand management in emerging markets, and the role of accelerators in shaping entrepreneurial success. Topics span governance in the social economy, emotional intelligence in entrepreneurship, and the integration of immersive technologies such as VR. Through empirical studies, systematic reviews, and case-based insights, the chapters illuminate pathways for resilience, innovation, and sustainable growth.

This scholarly collection is essential reading for academics, researchers, and advanced students in management, strategy, and marketing, as well as practitioners seeking evidence-based approaches to navigate complexity and seize opportunities in a changing business landscape.

商品描述(中文翻譯)

在一個快速轉型的時代，本書提供了一個嚴謹的跨學科探索，探討企業如何在不斷變化的全球動態中適應並蓬勃發展。該書基於前沿研究和第18屆歐洲商業學院會議的最佳論文，檢視組織結構、產業邊界和市場生態系統的變革。

作為兩卷本中的第一卷，本卷探討了在動盪環境中的戰略規劃、新興市場中的需求管理，以及加速器在塑造創業成功中的角色。主題涵蓋社會經濟中的治理、創業中的情緒智力，以及虛擬實境（VR）等沉浸式技術的整合。透過實證研究、系統性回顧和案例分析，章節揭示了韌性、創新和可持續增長的途徑。

這本學術合集是管理、戰略和行銷領域的學者、研究人員和高級學生必讀的資料，同時也適合尋求基於證據的方法來應對複雜性並把握變化商業環境中機會的實務工作者。

作者簡介

Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).

Alkis Thrassou is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU).

Leonidas Efthymiou is Associate Professor in the School of Business at the University of Nicosia, Cyprus (EU).

Yaakov Weber is Professor Emeritus of the College of Management Academic Studies, Rishon LeTsiyon, Israel.

S. M. Riad Shams is Head of the PhD programme and Assistant Professor at the Newcastle Business School, Northumbria University, UK.

Evangelos Tsoukatos is Associate Professor at the Hellenic Mediterranean University, Chania, Crete, Greece.

作者簡介(中文翻譯)

Demetris Vrontis 是塞浦路斯尼科西亞大學（歐盟）的副校長，負責教學與研究，並擔任戰略管理教授。 Alkis Thrassou 是戈諾西斯地中海管理科學研究所的主任，並擔任塞浦路斯尼科西亞大學（歐盟）的戰略行銷教授。 Leonidas Efthymiou 是塞浦路斯尼科西亞大學（歐盟）商學院的副教授。 Yaakov Weber 是以色列里雄萊茲永管理學院的名譽教授。 S. M. Riad Shams 是英國諾森比亞大學紐卡斯商學院的博士課程負責人及助理教授。 Evangelos Tsoukatos 是希臘克里特島哈尼亞的希臘地中海大學的副教授。

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