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作者簡介
Dr. Jan Y. Yang is Senior Managing Director of Simon-Kucher & Partners' China Desk, where he oversees business development and project execution related to the firm's China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China.
作者簡介(中文翻譯)
楊彥宇博士是Simon-Kucher & Partners中國業務部的高級董事總經理，負責該公司在中國業務相關的商業發展和專案執行。他是B2B和B2C的獲利策略及價格管理方面的專家。他為眾多客戶在不同市場上制定了定價策略，並支持價格轉型的實施，特別專注於中國市場。
