Effective Strategy Implementation: Innovative and Structured Methods for Small and Medium-Sized Organizations
暫譯: 有效的策略執行：中小型組織的創新與結構化方法
Valeri, Marco, Sánchez-García, Jacqueline Yvette, López-Hernández, Carlos
- 出版商: Springer
- 出版日期: 2025-09-27
- 售價: $8,240
- 貴賓價: 9.5 折 $7,828
- 語言: 英文
- 頁數: 140
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 303194335X
- ISBN-13: 9783031943355
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相關分類:
管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
相關主題
商品描述
This book aims to provide practical alternatives to help small and medium-sized enterprises (SMEs) develop and deploy effective strategies. The chapters focus on offering techniques for strategy development tailored to the specific needs and constrained resources in SMEs, ensuring their viability in competitive and uncertain environments. This book also offers insights into managerial capabilities and approaches to enable SMEs to quickly adapt to unexpected marketplace changes, such as economic crises or technological breakthroughs. Based on scientific research and empirical studies, the book validates proposed strategies with case studies, serving as a guide for training managers and business leaders to make informed strategic decisions and continuously improve their organizations.
商品描述(中文翻譯)
本書旨在提供實用的替代方案，幫助中小型企業（SMEs）制定和實施有效的策略。各章節專注於提供針對中小型企業特定需求和有限資源的策略發展技術，確保其在競爭激烈和不確定的環境中具備可行性。本書還提供了管理能力和方法的見解，使中小型企業能夠迅速適應意外的市場變化，例如經濟危機或技術突破。基於科學研究和實證研究，本書通過案例研究驗證所提出的策略，作為培訓經理和商業領導者做出明智的策略決策和持續改善其組織的指南。
作者簡介
Marco Valeri is Associate Professor of Organizational Behavior, Faculty of Economics at Niccolò Cusano University, Italy. His teaching and consultancy fields include strategic management, leadership development, cross-cultural management, and international hospitality management. Dr. Valeri's research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology, and network analysis. He serves on the editorial board of several tourism journals, and is an editor of several handbooks on entrepreneurship, tourism and hospitality management. Jacqueline Yvette Sánchez-García has served as senior lecturer for the School of Economics and Business at Universidad Panamericana Campus Guadalajara, Mexico. In 2022, she obtained the distinction Level 1 of the National System of Researchers, granted by the Mexican government through the National Council of Humanities, Sciences, and Technologies. Her research focuses on applying system dynamics to "management based on systemic principles and organizational design." Dr. Sanchez believes that research from a systemic perspective is relevant for fostering a sustainable future. Carlos López-Hernández is Full Professor of the Academy of Administration and Management at Universidad Panamericana Campus Guadalajara, Mexico. He is a member of the National System of Researchers Level I. Dr. López-Hernández has been an advisor and consultant for several companies such as Grupo LALA, Tequila Sauza, and MUSTAD, among others. His research focuses on strategic development, negotiation, and organizational management.
作者簡介(中文翻譯)
馬可·瓦萊里是義大利尼科洛·庫薩諾大學經濟學院的組織行為副教授。他的教學和顧問領域包括戰略管理、領導力發展、跨文化管理和國際酒店管理。瓦萊里博士的研究領域包括可持續性和綠色實踐、戰略實施、知識管理、家族企業、危機管理、資訊技術和網絡分析。他擔任多本旅遊期刊的編輯委員會成員，並編輯多本有關創業、旅遊和酒店管理的手冊。
雅克琳·伊薇特·桑切斯-加西亞曾擔任墨西哥瓜達拉哈拉泛美大學經濟與商業學院的高級講師。2022年，她獲得墨西哥政府通過人文、科學和技術國家委員會頒發的國家研究系統一級榮譽。她的研究專注於將系統動力學應用於「基於系統原則和組織設計的管理」。桑切斯博士認為，從系統視角進行的研究對於促進可持續的未來具有重要意義。
卡洛斯·洛佩斯-埃爾南德茲是墨西哥瓜達拉哈拉泛美大學行政與管理學院的正教授。他是國家研究系統一級成員。洛佩斯-埃爾南德茲博士曾擔任多家公司的顧問和顧問，包括Grupo LALA、Tequila Sauza和MUSTAD等。他的研究專注於戰略發展、談判和組織管理。
