Tourism Entrepreneurship and the Metaverse: Opportunities and Strategies for Growth in the Digital Sphere
暫譯: 旅遊創業與元宇宙：數位領域中的成長機會與策略

Fakir, Fatima Zahra, Albattat, Ahmad, Valeri, Marco

Tourism Entrepreneurship and the Metaverse: Opportunities and Strategies for Growth in the Digital Sphere
  • 出版商: Palgrave MacMillan
  • 出版日期: 2025-11-16
  • 售價: $7,970
  • 貴賓價: 9.5 折 $7,572
  • 語言: 英文
  • 頁數: 376
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031962982
  • ISBN-13: 9783031962981
  • 相關分類: Fintech、VR/AR

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This edited collection explores the intersection of tourism and entrepreneurship in the virtual metaverse environment. It examines how entrepreneurs can create, manage, and profit from virtual tourism ventures in a digital space and highlights key technologies, such as virtual reality (VR), augmented reality (AR), and blockchain. Highlighting both local and global challenges to the sector, including the need to navigate digital disruptions, foster international collaboration, and adapt to rapid technological advancements within culturally diverse tourism landscapes, the book also offers strategic insights, practical methodologies, and case studies to guide entrepreneurs in navigating this emerging frontier.

Covering a variety of topics including tourism and gaming in the metaverse, e-commerce and retail, financing ventures and digital destinations, a particular focus is given to the adaptability, creativity, and entrepreneurial spirit required to thrive in this digital space.

商品描述(中文翻譯)

這本編輯集探討了虛擬元宇宙環境中旅遊與創業的交集。它研究了企業家如何在數位空間中創建、管理和從虛擬旅遊事業中獲利，並突顯了關鍵技術，如虛擬實境（VR）、擴增實境（AR）和區塊鏈。書中強調了該領域面臨的本地和全球挑戰，包括需要應對數位擾動、促進國際合作，以及在文化多樣的旅遊環境中適應快速的技術進步，並提供了戰略見解、實用方法論和案例研究，以指導企業家在這個新興領域中導航。

涵蓋的主題包括元宇宙中的旅遊與遊戲、電子商務與零售、融資事業和數位目的地，特別強調在這個數位空間中茁壯成長所需的適應能力、創造力和創業精神。

作者簡介

Fatima Zahra Fakir is Assistant Professor and Researcher under the Marie Sklodowska-Curie Actions Seal of Excellence program at the Department of Economics and Business Sciences "Marco Fanno" (DSEA), University of Padova, Italy. She has authored various papers and books on topics such as smart tourism, blockchain, and the metaverse. Her research interests encompass smart tourism, sustainable development, and cultural heritage.

Ahmad Albattat is Associate Professor and Program Leader at the School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. He is also a Visiting Professor, external examiner and doctoral supervisor at other institutions. He was working for the Jordanian hospitality industry for 17 years, and he is an editor of various book projects on the topic.

Marco Valeri is Associate Professor of Organizational Behavior at Niccolò Cusano University, Italy, and Honorary Associate Professor at the University of Pannonia, Hungary. His research areas include strategy implementation, knowledge management, family business, crisis management, information technology, network analysis. He is a member of several editorial boards of international tourism journals, and reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management.

作者簡介(中文翻譯)

法蒂瑪·扎哈拉·法基爾是義大利帕多瓦大學經濟與商業科學系（DSEA）在瑪麗·斯克沃多夫斯卡-居里行動卓越印章計畫下的助理教授及研究員。她在智慧旅遊、區塊鏈和元宇宙等主題上發表了多篇論文和書籍。她的研究興趣包括智慧旅遊、可持續發展和文化遺產。 艾哈邁德·阿爾巴塔特是馬來西亞吉隆坡亞太科技與創新大學全球酒店與旅遊學院的副教授及項目負責人。他同時也是其他機構的訪問教授、外部考官和博士生導師。他在約旦酒店業工作了17年，並且是多個相關主題書籍項目的編輯。 馬爾科·瓦萊里是義大利尼科洛·庫薩諾大學的組織行為副教授，以及匈牙利潘諾尼亞大學的榮譽副教授。他的研究領域包括策略實施、知識管理、家族企業、危機管理、資訊科技和網絡分析。他是多本國際旅遊期刊的編輯委員會成員，並且是多本關於創業、旅遊和酒店管理的手冊的審稿人和編輯。

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