Thriving as a Communication or PR Major: Navigating the Hidden Path to Industry Success
暫譯: 作為傳播或公關專業的成功之道：探索通往行業成功的隱秘路徑

Giomboni, Joseph

Thriving as a Communication or PR Major: Navigating the Hidden Path to Industry Success
  • 出版商: Palgrave MacMillan
  • 出版日期: 2025-09-01
  • 售價: $2,040
  • 貴賓價: 9.5 折 $1,938
  • 語言: 英文
  • 頁數: 162
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032014778
  • ISBN-13: 9783032014771
  • 相關分類: 行銷/網路行銷 Marketing

    • 無法訂購

相關主題

商品描述

Do you want to design the branding for global clients for a PR Agency? Be the lead anchor for your favorite network sports program? Make headlines by investigating corruption that leads to social change? How do you market yourself for these jobs? This book takes a storytelling approach to help prepare readers for a successful college career in the media industries: public relations, advertising, sports media, broadcast, and journalism. The book begins with the basics to help orient readers to college life and offer tips for coursework and campus media. Then, the author provides insights from over 14 years working with interns in public relations and his scholarship on internships to prepare readers to apply for competitive internships. The book teaches readers to sift through the fine print of internship and job postings to understand your role and responsibilities, help you prepare for the implicit and explicit expectations at the work site, and become a marketable commodity that can make you an attractive candidate for your ideal career.

商品描述(中文翻譯)

您想為公關公司設計全球客戶的品牌形象嗎？成為您最喜愛的體育節目的主要主播？通過調查腐敗事件來引發社會變革，成為新聞焦點？您該如何為這些工作進行自我行銷？本書採用故事敘述的方式，幫助讀者為在媒體產業（如公關、廣告、體育媒體、廣播和新聞學）的成功大學生涯做好準備。本書從基礎知識開始，幫助讀者適應大學生活，並提供課程和校園媒體的建議。接著，作者分享了他在公關領域與實習生合作超過14年的經驗，以及他對實習的研究，幫助讀者準備申請競爭激烈的實習機會。本書教導讀者如何仔細閱讀實習和工作職缺的細則，以了解自己的角色和責任，幫助您為工作場所的隱性和顯性期望做好準備，並成為一個具市場競爭力的商品，使您成為理想職業的吸引候選人。

作者簡介

Joseph Giomboni, Ph.D. is a distinguished lecturer and authority on professional development in communications and public relations. Drawing from scholarly research and 14 years of PR campaign experience at King's College, his work focuses on digital labor, creative autonomy, and authentic social media presence. His research appears in leading publications including Public Relations Review and Journal of Public Relations Education. Currently an Assistant Professor at Susquehanna University, Dr. Giomboni teaches communication theory, public relations research methods, and digital sports media production and statistics. This book synthesizes his groundbreaking research and industry experience into actionable strategies for building a thriving career in communication and public relations.

作者簡介(中文翻譯)

約瑟夫·吉翁博尼，博士，是一位傑出的講師及專業發展在傳播與公共關係領域的權威。根據學術研究及在金士學院14年的公共關係活動經驗，他的工作專注於數位勞動、創意自主性及真實的社交媒體存在。他的研究發表於多本領先的期刊，包括《公共關係評論》（Public Relations Review）和《公共關係教育期刊》（Journal of Public Relations Education）。目前擔任薩斯奎哈納大學的助理教授，吉翁博尼博士教授傳播理論、公共關係研究方法以及數位體育媒體製作與統計。本書將他開創性的研究與行業經驗綜合為可行的策略，以建立一個蓬勃發展的傳播與公共關係職業生涯。

類似商品