Advanced Technologies in Business, Volume II: Industry, Policy and Societal Impacts
暫譯: 商業中的先進技術，第二卷：產業、政策與社會影響

Akter, Shahriar, Hossain, MD Afnan, Yildiz, Hélène

Advanced Technologies in Business, Volume II: Industry, Policy and Societal Impacts
  • 出版商: Palgrave MacMillan
  • 出版日期: 2026-01-03
  • 售價: $7,970
  • 貴賓價: 9.5 折 $7,572
  • 語言: 英文
  • 頁數: 376
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032034914
  • ISBN-13: 9783032034915
  • 相關分類: 行銷/網路行銷 Marketing

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商品描述

This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an artistic and imaginative lens.

Against this backdrop, authors in this book navigate the intricate web of impacts on employment and leadership, business model innovation, advanced data driven decision making, digital transformation, data ecosystems and analytics, AI-led e-commerce and branding, and virtual reality. The topics cover an array of geographic regions and industries, including professional services, education, fashion, sports, and hospitality & tourism. Business technology theory and science are ultimately geared towards practicable application, and are contextualized by sustainability and socioeconomic advancement.

This second volume explores the role of advanced business technologies in industry and policy, elucidating also the art and fiction of their societal impact, while the first volume investigates their strategic, managerial and marketing impacts.

商品描述(中文翻譯)

這部兩卷本的著作探討了先進的、以技術為導向的商業研究如何旨在促進組織和行業的演變，以及對持久社會影響的可持續進展。隨著企業越來越多地採用變革性技術，其深遠且廣泛的社會後果需要跨學科的科學方法，並結合藝術和想像的視角。

在這樣的背景下，本書的作者們探討了對就業和領導力、商業模式創新、基於數據的高級決策、數位轉型、數據生態系統和分析、以人工智慧為主導的電子商務和品牌塑造，以及虛擬現實的影響的複雜網絡。這些主題涵蓋了多個地理區域和行業，包括專業服務、教育、時尚、體育以及酒店與旅遊。商業技術理論和科學最終旨在實用應用，並以可持續性和社會經濟進步為背景。

第二卷探討了先進商業技術在行業和政策中的角色，同時闡明了其社會影響的藝術和虛構，而第一卷則研究了它們的戰略、管理和市場影響。

作者簡介

Shahriar Akter is a Professor of Analytics & Innovation and the Associate Dean of Research at the Faculty of Business & Law at UOW, Australia. He is one of the leading researchers in the field, internationally, having also published over one hundred significant papers in scientific journals.

Md Afnan Hossain is a Lecturer in Business Analytics at the Adelaide Business School, University of Adelaide, Australia. Afnan's contributions to academia are reflected in his publications in renowned journals such as Journal of Business Research, Journal of Product Innovation Management, and Industrial Marketing Management, among others.

Hélène Yildiz is a University Professor in Management and Management Sciences, specializing in digital marketing strategy at the University of Lorraine, within the IUT Henri Poincaré in Longwy, France. The results of her research have been published in several major national and international journals.

Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Marketing Management at the University of Nicosia, Cyprus. He has published widely with over 450 refereed journal articles, 60 books and 80 chapters, and he has presented papers at over 100 conferences around the globe.

Alkis Thrassou is a Professor of Strategic Marketing at the University of Nicosia, Cyprus, and Director of Gnosis Mediterranean Institute for Management Science. He has published over 300 scientific works in numerous internationally esteemed journals and books, and holds significant editorial and scholarly positions.

作者簡介(中文翻譯)

Shahriar Akter 是澳洲新南威爾士大學商業與法律學院的分析與創新教授及研究副院長。他是該領域的領先研究者之一，並在國際上發表了超過一百篇重要的科學期刊論文。

Md Afnan Hossain 是澳洲阿德萊德大學阿德萊德商學院的商業分析講師。Afnan 在學術界的貢獻反映在他在知名期刊上發表的文章中，如 Journal of Business Research、Journal of Product Innovation Management 和 Industrial Marketing Management 等。

Hélène Yildiz 是法國洛林大學管理與管理科學的教授，專注於數位行銷策略，任教於長維的亨利·龐卡雷技術學院 (IUT Henri Poincaré)。她的研究成果已發表在多個主要的國內外期刊上。

Demetris Vrontis 是塞浦路斯尼科西亞大學的副校長，負責學院與研究，並擔任戰略行銷管理教授。他廣泛發表論文，擁有超過450篇經過審核的期刊文章、60本書籍和80個章節，並在全球超過100個會議上發表論文。

Alkis Thrassou 是塞浦路斯尼科西亞大學的戰略行銷教授，並擔任 Gnosis Mediterranean Institute for Management Science 的主任。他在眾多國際知名期刊和書籍中發表了超過300篇科學著作，並擔任重要的編輯和學術職位。

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