Strategic Pivot of Artificial Intelligence: A Management and Entrepreneurial Perspective
暫譯: 人工智慧的策略轉型：管理與創業的視角
Pironti, Marco, Scuotto, Veronica, Iaia, Lea
商品描述
This textbook offers an essential guide for students and practitioners seeking to enhance their critical understanding of the challenges and transformative potential of Artificial Intelligence (AI). It emphasizes the importance of achieving a harmonious balance between human ingenuity and technological advances, recognizing the empowering potential inherent in AI. Based on the authors' academic expertise and business insights, it presents a comprehensive overview of the various contexts in which AI can manifest and investigate AIs from different standpoints. Each chapter embarks on a journey through the literature, exploring the intersection of AI use and various aspects of business life. Through engaging, real-world business narratives, the book offers fresh insights and practical tools, including models and matrices. By exploring intriguing business case studies from technological, managerial, and economic perspectives, it reveals the multifaceted roles of entrepreneurs, managers, and policymakers in embracing this transformative technology. Each chapter offers a theoretical discussion along with a practitioner's insights to combine theories with the real life.
商品描述(中文翻譯)
這本教科書為尋求增強對人工智慧（AI）挑戰及其轉型潛力的批判性理解的學生和從業者提供了重要的指導。它強調在人的創造力與技術進步之間達成和諧平衡的重要性，認識到AI所固有的賦能潛力。基於作者的學術專業知識和商業洞察，該書提供了AI在各種情境中表現的全面概述，並從不同的角度探討AI。每一章都展開了一段文獻之旅，探索AI使用與商業生活各個方面的交集。通過引人入勝的真實商業敘事，這本書提供了新穎的見解和實用工具，包括模型和矩陣。通過從技術、管理和經濟的角度探索引人入勝的商業案例研究，它揭示了企業家、管理者和政策制定者在擁抱這一轉型技術中的多面角色。每一章都提供了理論討論以及從業者的見解，以結合理論與現實生活。
作者簡介
Marco Pironti is a Professor of Innovation Management and Entrepreneurship at the Department of Computer Science, University of Turin, Italy. He is Dean of the ICxT Interdepartmental Innovation Center and a member of the Academic Committee for the PhD program in Innovation for the Circular Economy. He is the author of more than 100 articles and other publications. Veronica Scuotto is an Associate Professor at the Department of Economics, Management and Institutions (DEMI), University of Naples Federico II, Italy. Her main research interests are in SMEs, entrepreneurship (including entrepreneurial education and social enterprises) and artificial intelligences. She has published more than 100 articles in prominent journals and books. Lea Iaia is a Senior Management Researcher at the Department of Computer Science, University of Turin, Italy. Her research interests are in marketing and communication processes, with a focus on organizations' utilization of emerging technologies in digital marketing. She is also passionate about information technology, innovation, technology management, and sustainability. She is the author of more than 100 articles and other publications.
作者簡介(中文翻譯)
馬可·皮隆提（Marco Pironti）是義大利都靈大學計算機科學系的創新管理與創業教授。他是ICxT跨系創新中心的院長，也是循環經濟創新博士課程的學術委員會成員。他已發表超過100篇文章及其他出版物。
維羅妮卡·斯庫托（Veronica Scuotto）是義大利那不勒斯費德里科二世大學經濟、管理與機構系（DEMI）的副教授。她的主要研究興趣包括中小企業、創業（包括創業教育和社會企業）以及人工智慧。她在知名期刊和書籍上發表了超過100篇文章。
莉亞·艾亞（Lea Iaia）是義大利都靈大學計算機科學系的高級管理研究員。她的研究興趣集中在行銷和溝通過程，特別是組織在數位行銷中利用新興技術的方式。她對資訊技術、創新、技術管理和可持續性也充滿熱情。她已發表超過100篇文章及其他出版物。
