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出版商:
Palgrave MacMillan
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出版日期:
2026-01-03
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售價:
$5,290
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貴賓價:
9.5 折
$5,026
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語言:
英文
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頁數:
197
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裝訂:
Hardcover - also called cloth, retail trade, or trade
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ISBN:
3032051940
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ISBN-13:
9783032051943
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相關分類:
行銷/網路行銷 Marketing
商品描述
This book provides insight into the luxury yacht (or superyacht) tourism market and industry. Superyacht tourism is a distinct form of tourism by virtue of the fact that luxury yacht consumers (guests) receive a bespoke vacation experience co-created with both the yachts' crew and associated allied agencies. Elaborating on these co-created superyacht experiences, the book explores the inputs of both guests and stakeholders and is unique in three main ways. Firstly, it presents insight into the luxury value proposition all the way from yacht design through to ownership, staffing, charter management and consumption. Secondly, it presents an understanding of the luxury yacht market proposition through the unifying framework of customer experience. In doing so the book follows the shift in focus from the material and symbolic elements of luxury towards the experiential element. Finally, the book incorporates both academic and industry expert insights into the co-creation of luxury yacht experiences.
商品描述(中文翻譯)
本書深入探討奢華遊艇（或超級遊艇）旅遊市場及產業。超級遊艇旅遊是一種獨特的旅遊形式，因為奢華遊艇的消費者（客人）獲得的是與遊艇的船員及相關聯盟機構共同創造的量身定制的度假體驗。本書詳細闡述了這些共同創造的超級遊艇體驗，探討了客人和利益相關者的投入，並在三個主要方面具有獨特性。首先，本書提供了從遊艇設計到擁有、員工配置、租賃管理及消費的奢華價值主張的見解。其次，本書通過顧客體驗的統一框架，呈現了奢華遊艇市場主張的理解。在此過程中，本書跟隨了焦點從奢華的物質和象徵元素轉向體驗元素的轉變。最後，本書結合了學術界和產業專家的見解，探討奢華遊艇體驗的共同創造。
作者簡介
Russell Williams is a Senior Lecturer in Management at the University of Aberdeen, UK. He is an experienced academic, trainer and researcher. Russell has held posts a number of UK Universities including Hull, Abertay Dundee, Sunderland and De Montfort. Russell's teaching interests range across Marketing, Business Strategy, Leadership, and Digital Business. He has published thirty journal articles across a range of discipline areas. Most recently he co-authored a Chapter for the Palgrave MacMillan book: Luxury Yachting: Perspectives on Tourism, Practice and Context (Palgrave 2022). Russell is a Senior Fellow of the Advance HE (Formerly the Higher Education Academy) and a Fellow of the Chartered Management Institute FCMI. In a previous life, Russell was involved in two Internet start-ups at the turn of the millennium. He has also served as a business mentor for start-ups. Dr Tatiana Gladkikh BA MA PhD SFHEA MCIL is Lecturer in Management at the University of Aberdeen Business School. As an academic and consultant, she has worked the UK, Russia, Europe, the Middle East and South-East Asia. Her research is focused on cross-cultural leadership, cross-cultural issues in the global business environment, and luxury end of tourism. Her previous edited book Luxury Yachting: Perspectives on Tourism, Practice and Context was published by Palgrave Macmillan in 2022. Tatiana is an associate editor of The Journal of Management Development. She is a Senior Fellow of Advance HE (formerly The Higher Education Academy HEA) and a Member of the Chartered Institute of Linguists (MCIL). Dr Gladkikh is a Conference Committee member at the European Conference on Management, Leadership and Governance (ECMLG). Tatiana is a certified Life and Success Coach (JSCS).
作者簡介(中文翻譯)
拉塞爾·威廉斯（Russell Williams）是英國阿伯丁大學（University of Aberdeen）管理學的高級講師。他是一位經驗豐富的學者、培訓師和研究者。拉塞爾曾在多所英國大學任職，包括赫爾大學（Hull）、阿伯泰鄧迪大學（Abertay Dundee）、桑德蘭大學（Sunderland）和德蒙福特大學（De Montfort）。拉塞爾的教學興趣涵蓋市場行銷、商業策略、領導力和數位商務。他在多個學科領域發表了三十篇期刊文章。最近，他共同撰寫了帕爾格雷夫·麥克米倫（Palgrave MacMillan）出版的書籍《奢華遊艇：旅遊、實踐與背景的視角》（Luxury Yachting: Perspectives on Tourism, Practice and Context，2022年）。拉塞爾是高等教育促進會（Advance HE，前身為高等教育學院）的高級研究員，並且是特許管理學會（Chartered Management Institute，FCMI）的會員。在他之前的職業生涯中，拉塞爾參與了千禧年之交的兩個網際網路創業公司。他也曾擔任創業公司的商業導師。
塔蒂亞娜·格拉德基赫博士（Dr Tatiana Gladkikh）BA MA PhD SFHEA MCIL是阿伯丁大學商學院（University of Aberdeen Business School）的管理學講師。作為學者和顧問，她曾在英國、俄羅斯、歐洲、中東和東南亞工作。她的研究專注於跨文化領導、全球商業環境中的跨文化議題以及奢華旅遊的高端市場。她之前編輯的書籍《奢華遊艇：旅遊、實踐與背景的視角》（Luxury Yachting: Perspectives on Tourism, Practice and Context）於2022年由帕爾格雷夫·麥克米倫出版。塔蒂亞娜是《管理發展期刊》（The Journal of Management Development）的副編輯。她是高等教育促進會（Advance HE，前身為高等教育學院HEA）的高級研究員，也是特許語言學會（Chartered Institute of Linguists，MCIL）的會員。格拉德基赫博士是歐洲管理、領導與治理會議（European Conference on Management, Leadership and Governance，ECMLG）的會議委員會成員。塔蒂亞娜是一名認證的生活與成功教練（JSCS）。
