Omnichannel Retail: A Strategic Approach for Planning and Decision Making
暫譯: 全通路零售：規劃與決策的策略性方法

Arto Lindblom is Professor of Retailing in the Department of Marketing at the Aalto University School of Business in Finland. He has published a wide range of articles on retailing and marketing related topics in esteemed international journals, as well as written textbooks on retail business. Furthermore, he has been lecturing for more than 15 years on topics such as retail concepts and business models, retail strategy and retail marketing.

Matti Kautto is a retail industry expert and holds a Doctorate in Business Administration. He has decades of experience in retail business management within the K Group. Kautto earned his doctorate from Aalto University in 2019 and has co-authored several retail-related publications with Arto Lindblom and Lasse Mitronen. He is also an experienced lecturer in retail management at various universities.

Lasse Mitronen is an Adjunct Professor at Tampere University, Finland. He has extensive experience in the retail industry, as well as in international business research and development. Mitronen has published works on topics such as network management, customer relationship management, and strategic leadership in books and academic articles, both domestically and internationally. He is actively involved in executive education and lectures in various leadership training programs.

阿爾托·林德布隆（Arto Lindblom）是芬蘭阿爾托大學商學院行銷系的零售教授。他在國際知名期刊上發表了許多有關零售和行銷主題的文章，並撰寫了有關零售業務的教科書。此外，他在零售概念與商業模式、零售策略和零售行銷等主題上授課已超過15年。

馬蒂·考特（Matti Kautto）是零售行業專家，擁有商業管理博士學位。他在K集團的零售業務管理方面擁有數十年的經驗。考特於2019年在阿爾托大學獲得博士學位，並與阿爾托·林德布隆和拉塞·米特羅嫩（Lasse Mitronen）共同撰寫了幾篇與零售相關的出版物。他也是多所大學的零售管理講師，具有豐富的教學經驗。

拉塞·米特羅嫩（Lasse Mitronen）是芬蘭坦佩雷大學的兼任教授。他在零售行業以及國際商業研究與發展方面擁有豐富的經驗。米特羅嫩在書籍和學術文章中發表了有關網絡管理、顧客關係管理和戰略領導等主題的作品，涵蓋國內外。他積極參與高層教育，並在各種領導力培訓計劃中授課。