Trends for a Sustainable and Resilient Wine Tourism Industry: Pathways of Innovation, Inclusion, and Territorial Resilience from Around the World
暫譯: 可持續與韌性葡萄酒旅遊產業的趨勢：來自全球的創新、包容性與區域韌性的途徑

Haller, Coralie, Dana, Léo-Paul, Dressler, Marc

Trends for a Sustainable and Resilient Wine Tourism Industry: Pathways of Innovation, Inclusion, and Territorial Resilience from Around the World
  • 出版商: Springer
  • 出版日期: 2026-07-17
  • 售價: $7,160
  • 貴賓價: 9.5 折 $6,802
  • 語言: 英文
  • 頁數: 151
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032163331
  • ISBN-13: 9783032163332
  • 相關分類: 行銷/網路行銷 Marketing

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商品描述

Wine tourism stands at a decisive crossroads. Confronted with climatic constraints, digital transformation, evolving visitor expectations, and heightened social responsibility, the sector occupies a strategic position within broader sustainability and resilience agendas.

This book offers a comprehensive, multidisciplinary examination of these transitions. Drawing on recent theoretical advances and empirical studies from diverse wine regions worldwide, it highlights pathways shaping the future of wine tourism. Addressing environmental adaptation, business model innovation, entrepreneurship, digital and phygital experience design, accessibility, destination governance, and cultural mediation, the chapters reveal a shift from product-oriented logics to the co-creation of meaningful, inclusive, and transformative experiences. Wine tourism emerges as a dynamic ecosystem that generates sustainable value.

Intended for professionals and scholars in wine, tourism, marketing, communication, management, information technology, and education, this volume combines analytical depth with strategic insight. It invites readers to reimagine wine tourism as both a laboratory for innovation and a lever for sustainable territorial development--capable of addressing the ecological, economic, and societal challenges of the twenty-first century.

商品描述(中文翻譯)

葡萄酒旅遊正處於一個關鍵的十字路口。面對氣候限制、數位轉型、遊客期望的變化以及日益增強的社會責任，該行業在更廣泛的可持續性和韌性議程中佔據了戰略位置。

本書提供了對這些轉型的全面、多學科的檢視。根據來自全球各地不同葡萄酒產區的最新理論進展和實證研究，強調了塑造葡萄酒旅遊未來的路徑。針對環境適應、商業模式創新、創業、數位與實體體驗設計、可及性、目的地治理和文化媒介等主題，各章揭示了從以產品為導向的邏輯轉向共同創造有意義、包容性和變革性體驗的趨勢。葡萄酒旅遊作為一個動態生態系統，產生可持續的價值。

本書旨在為葡萄酒、旅遊、行銷、傳播、管理、資訊科技和教育領域的專業人士和學者提供分析深度與戰略洞察的結合。它邀請讀者重新想像葡萄酒旅遊，作為創新的實驗室和可持續區域發展的杠杆，能夠應對二十一世紀的生態、經濟和社會挑戰。

作者簡介

Coralie Haller is an associate professor of entrepreneurship and information systems management at EM Strasbourg Business School, University of Strasbourg, France. She oversees the European Master in Tourism, Wine, and Agrifood Management. Founder and holder of the Chair in "Wine and Tourism," she also serves on the French National Committee for Wine Tourism and on the Cultural Route of the Council of Europe, Iter Vitis.

Léo-Paul Dana is Chief Researcher at Kazimieras Simonavicius University Research and Innovation Institute, in Lithuania, and Professor at VIZJA University, in Poland. A graduate of McGill University, and HEC-Montreal, he has served as Marie Curie Fellow at Princeton University and Visiting Professor at INSEAD and at Kingston University. He has published extensively in a variety of journals including: Entrepreneurship: Theory & Practice, International Business Review, International Small Business Journal, Journal of Business Research, Journal of Small Business Management, Journal of World Business, Small Business Economics, and Technological Forecasting & Social Change. In 2024, he was the most cited entrepreneurship professor in Canada.

Marc Dressler is a professor of business administration and entrepreneurship at the University of Ludwigshafen (Germany) and is heading the MBA program on Wine Sustainability & Sales.Prof. Dressler looks back on a longstanding practical experience as a top-management consultant and entrepreneur. His scientific focus is on strategy, organization, innovation, and sustainability.

Vladi Finotto is an associate professor of strategy and entrepreneurship at the Ca' Foscari University of Venice (Italy). He is the co-director of the Masters program in Management and Strategies for the Food and Wine Sector and one of the co-founders of the Agrifood Management and Innovation Lab, a research center on the food and wine industry at the department of Management where he focuses on innovation, entrepreneurship, and regional development.

Christine Mauracher is full professor of agricultural economics at the Ca' Foscari University of Venice (Italy). She is the director of the Agrifood Management and Innovation Lab and co-director of the Masters program in Culture of Food and Wine. Current research interests include agri-food economics and marketing, consumer behavior, and wine tourism, digitalization of SMEs in the food industry.

作者簡介(中文翻譯)

Coralie Haller 是法國斯特拉斯堡大學 EM Strasbourg 商學院的創業與資訊系統管理副教授。她負責歐洲旅遊、葡萄酒與農產品管理碩士課程。作為「葡萄酒與旅遊」講座的創始人及持有者，她同時擔任法國國家葡萄酒旅遊委員會成員及歐洲理事會的文化路線 Iter Vitis 的成員。 Léo-Paul Dana 是立陶宛 Kazimieras Simonavicius 大學研究與創新研究所的首席研究員，以及波蘭 VIZJA 大學的教授。他畢業於麥吉爾大學和 HEC-Montreal，曾擔任普林斯頓大學的瑪麗·居里研究員及 INSEAD 和金斯頓大學的客座教授。他在多個期刊上發表了大量文章，包括：Entrepreneurship: Theory & Practice, International Business Review, International Small Business Journal, Journal of Business Research, Journal of Small Business Management, Journal of World Business, Small Business Economics 和 Technological Forecasting & Social Change。在 2024 年，他成為加拿大被引用最多的創業教授。 Marc Dressler 是德國路德維希港大學的商業管理與創業教授，並負責葡萄酒可持續性與銷售的 MBA 課程。Dressler 教授擁有長期的高層管理顧問和企業家的實務經驗。他的科學研究重點在於策略、組織、創新和可持續性。 Vladi Finotto 是意大利威尼斯 Ca' Foscari 大學的策略與創業副教授。他是食品與葡萄酒領域管理與策略碩士課程的共同主任，也是農產品管理與創新實驗室的共同創辦人，該研究中心專注於食品與葡萄酒產業，並在管理系專注於創新、創業和區域發展。 Christine Mauracher 是意大利威尼斯 Ca' Foscari 大學的農業經濟學全職教授。她是農產品管理與創新實驗室的主任，以及食品與葡萄酒文化碩士課程的共同主任。當前的研究興趣包括農產品經濟學與行銷、消費者行為、葡萄酒旅遊，以及食品產業中中小企業的數位化。

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