Sustainable Entrepreneurship: Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies
暫譯: 可持續創業：生態系統、商業模式與技術的案例研究、方法與工具
Schallmo, Daniel R. a., Pätzmann, Jens U., Kolb, Jens
- 出版商: Springer
- 出版日期: 2026-04-24
- 售價: $8,470
- 貴賓價: 9.5 折 $8,046
- 語言: 英文
- 頁數: 185
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3032175593
- ISBN-13: 9783032175595
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
商品描述
Research in sustainable entrepreneurship plays a pivotal role in addressing the economic, social, and environmental challenges of the 21st century. It promotes the development of business models and practices that are sustainable in the long term, fostering a better future for society and the environment.
This special volume presents current academic research and practical findings, comprehensively covering the field of sustainable entrepreneurship. Topics encompass the determinants and consequences of entrepreneurship in the context of sustainability, the role of entrepreneurship and intrapreneurship in incumbent firms during sustainability transformations, the processes and management of sustainable entrepreneurship, as well as the tools and instruments employed in sustainable entrepreneurship. Additionally, the volume includes comparative analyses of sustainable entrepreneurship across different organizational contexts.
商品描述(中文翻譯)
研究可持續創業在應對21世紀的經濟、社會和環境挑戰中扮演著關鍵角色。它促進了可持續的商業模式和實踐的發展，為社會和環境創造更美好的未來。
本特刊呈現了當前的學術研究和實踐發現，全面涵蓋可持續創業領域。主題包括可持續性背景下創業的決定因素和後果、創業和內部創業在現有企業可持續轉型中的角色、可持續創業的過程和管理，以及在可持續創業中使用的工具和手段。此外，本卷還包括不同組織背景下可持續創業的比較分析。
作者簡介
Daniel Schallmo is a Full Professor and a Director of the Institute for Entrepreneurship, Innovation, and Sustainability at Neu-Ulm University of Applied Sciences in Germany. In the context of digitalization, his work and research focus on business model innovation, entrepreneurship, measuring digital maturity, developing digital strategies, the digital transformation of business models, and implementing digital initiatives.
Jens Pätzmann is a Full Professor and a Director of the Institute for Entrepreneurship, Innovation, and Sustainability at Neu-Ulm University of Applied Sciences in Germany. He teaches marketing, branding, and strategy for startups and conducts research in the field of social psychology and cultural anthropology in connection to archetypes and branding.
Jens Kolb is a Full Professor and a Director of the Institute for Entrepreneurship, Innovation, and Sustainability at Neu-Ulm University of Applied Sciences in Germany. He teaches in the field of digitalization and technology management, sustainability, and marketing and branding. His research focuses on sustainable digitalization, digital transformation, and technology management.
Antonia Schulz is a Research Assistant at Neu-Ulm University of Applied Sciences (Germany) and conducts research in the field of digital entrepreneurship. She studied Information Management and Corporate Communication as well as International Enterprise Information Management at Neu-Ulm University of Applied Sciences and Oulu University of Applied Sciences (Finland).
作者簡介(中文翻譯)
丹尼爾·沙爾莫（Daniel Schallmo）是德國紐烏姆應用科技大學的全職教授及創業、創新與可持續發展研究所所長。在數位化的背景下，他的工作和研究專注於商業模式創新、創業、數位成熟度的衡量、數位策略的開發、商業模式的數位轉型以及數位倡議的實施。
延斯·佩茨曼（Jens Pätzmann）是德國紐烏姆應用科技大學的全職教授及創業、創新與可持續發展研究所所長。他教授針對初創企業的行銷、品牌塑造和策略，並在社會心理學和文化人類學領域進行與原型和品牌相關的研究。
延斯·科爾布（Jens Kolb）是德國紐烏姆應用科技大學的全職教授及創業、創新與可持續發展研究所所長。他在數位化和技術管理、可持續性以及行銷和品牌塑造領域授課。他的研究專注於可持續數位化、數位轉型和技術管理。
安東尼亞·舒爾茨（Antonia Schulz）是德國紐烏姆應用科技大學的研究助理，並在數位創業領域進行研究。她在紐烏姆應用科技大學和芬蘭奧盧應用科技大學學習資訊管理和企業溝通以及國際企業資訊管理。
