International Business and Seismic Disruptions: Political, Digital, and Sustainability Dynamics
暫譯: 國際商業與地震干擾：政治、數位與可持續性動態

Bouguerra, Abderaouf, Lee, Sun Hye, Juergensen, Jill

International Business and Seismic Disruptions: Political, Digital, and Sustainability Dynamics
  • 出版商: Palgrave MacMillan
  • 出版日期: 2026-07-01
  • 售價: $8,190
  • 貴賓價: 9.5 折 $7,780
  • 語言: 英文
  • 頁數: 417
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032214181
  • ISBN-13: 9783032214188
  • 相關分類: 管理與領導 Management-leadership

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商品描述

This book offers a critical evaluation of the political, technological, and sustainability shifts reshaping international business. As global firms confront challenges such as geopolitical tensions, digital disruption, and growing sustainability pressures, the volume provides timely insights into how these forces influence firm strategies and value creation. Drawing on the best papers from the 51st AIB UK and Ireland Chapter Conference, it examines themes including political instability and protectionism, digital transformation of business models, and strategic responses to sustainability challenges. Contributions from leading scholars deliver rigorous analysis and expert perspectives on the evolving international business landscape. The book equips readers with a comprehensive understanding of how firms can adapt to volatility and remain competitive in a rapidly changing global marketplace. It is an essential resource for academics, students, and practitioners seeking to understand contemporary international business dynamics and their implications for research, policy, and strategic decision-making.

商品描述(中文翻譯)

本書對重塑國際商業的政治、技術和可持續性變革進行了批判性評估。隨著全球企業面臨地緣政治緊張、數位擾動和日益增長的可持續性壓力等挑戰，本書提供了及時的見解，探討這些力量如何影響企業策略和價值創造。該書基於第51屆AIB英國和愛爾蘭分會會議的最佳論文，考察了包括政治不穩定和保護主義、商業模式的數位轉型以及對可持續性挑戰的戰略應對等主題。來自領先學者的貢獻提供了對不斷演變的國際商業環境的嚴謹分析和專家觀點。本書使讀者全面了解企業如何適應波動並在快速變化的全球市場中保持競爭力。對於希望理解當代國際商業動態及其對研究、政策和戰略決策影響的學者、學生和實務工作者而言，這是一本必備的資源。

作者簡介

Abderaouf Bouguerra is Associate Professor of Strategy and International Business at Surrey Business School, University of Surrey, UK. His research focuses on strategy, international business, and sustainability, and has been published in leading business and management journals.

Sun Hye Lee is Associate Professor of Strategy and International Business at Surrey Business School, University of Surrey, UK. Her research examines corporate social irresponsibility, global supply chains, and digital sustainability and has appeared in a range of leading international business and management journals.

Dr Jill Juergensen is a Lecturer in Business, Sustainability and Society at the Institute for Sustainable Resources, University College London (UCL). Her primary research focuses on innovation and international trade of SMEs and firms' strategic responses to 'grand challenges' including the climate crisis, geopolitical shifts and the rise of AI.

Shasha Zhao is Associate Professor of International Business and Innovation at the University of Surrey, UK. Her research focuses on global innovation strategies, sustainable development, and knowledge management in multinational enterprises from emerging economies.

作者簡介(中文翻譯)

阿布德拉烏夫·布格拉（Abderaouf Bouguerra）是英國薩里大學商學院的戰略與國際商務副教授。他的研究專注於戰略、國際商務和可持續性，並已在多本領先的商業與管理期刊上發表。

李善惠（Sun Hye Lee）是英國薩里大學商學院的戰略與國際商務副教授。她的研究探討企業社會不負責任、全球供應鏈和數位可持續性，並已在多本領先的國際商業與管理期刊上發表。

吉爾·尤根森博士（Dr Jill Juergensen）是倫敦大學學院（UCL）可持續資源研究所的商業、可持續性與社會講師。她的主要研究集中在中小企業的創新與國際貿易，以及企業對於「重大挑戰」的戰略應對，包括氣候危機、地緣政治變遷和人工智慧的興起。

趙莎莎（Shasha Zhao）是英國薩里大學國際商務與創新副教授。她的研究專注於全球創新策略、可持續發展以及來自新興經濟體的跨國企業的知識管理。

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