Minimalistic Consumer Behavior: Motivation, Consumption and Practical Implications
暫譯: 極簡主義消費者行為：動機、消費與實務意涵
Steffen, Adrienne, Doppler, Susanne
- 出版商: Springer
- 出版日期: 2026-05-20
- 售價: $1,710
- 貴賓價: 9.5 折 $1,624
- 語言: 英文
- 頁數: 151
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3032227577
- ISBN-13: 9783032227577
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines research, personal insights, and real-world examples to explore the motivations behind minimalist choices and their impact on individuals, communities, and the environment. It examines how consumer behavior is influenced by cultural, economic, and psychological factors, and how adopting minimalist principles can foster well-being and sustainability. The authors also address voluntary simplicity, sustainable marketing, and discuss the implications of minimalistic consumer behavior for achieving SDG 12, Responsible Consumption and Production.
In addition to a theoretical examination for scholars, researchers, and academics, this book provides guidelines for marketing practitioners seeking to engage ethically with increasingly conscious consumers and to design value propositions consistent with minimalist and sustainable principles.
商品描述(中文翻譯)
在發達國家，人們仍然非常重視物質擁有對幸福生活的影響；然而，許多物品卻會產生壓力並帶來負擔。因此，一場反消費運動應運而生，擁抱簡約生活的理念。本書結合研究、個人見解和現實案例，探討簡約選擇背後的動機及其對個人、社區和環境的影響。它檢視消費者行為如何受到文化、經濟和心理因素的影響，以及採用簡約原則如何促進福祉和可持續性。作者還討論了自願簡約、可持續行銷，並探討簡約消費行為對實現可持續發展目標12（負責任的消費和生產）的影響。
除了為學者、研究人員和學術界提供理論性檢視外，本書還為希望以道德方式與日益意識到的消費者互動的行銷從業者提供指導，並設計符合簡約和可持續原則的價值主張。
作者簡介
Adrienne Steffen is Professor of Business Administration at the IU International University of Applied Sciences, Erfurt, Germany. She earned her PhD in Marketing from the University of Strathclyde, Scotland, after completing a Bachelor's degree in International Management with study terms in the United States and France. Her research explores sustainable consumption, minimalism, and customer experience management, focusing on how consumption patterns relate to well-being and ethical values. Dr. Steffen has authored several books, articles, and chapters on minimalism, digital detox, and sustainable consumer behavior.
Before academia, she worked in product management, market research, and business development across diverse industries.
Susanne Doppler is Professor of Event Management and Market Research at the Fresenius University of Applied Sciences in Heidelberg, Germany. Her research focuses on sustainable consumption, sustainable events, and the impact of micro countertrends on event planning. She has written several books, articles, and chapters on these topics. She also co-authored the development of the "Storyporting Method" for sustainable corporate communication. Before entering academia, she gained experience in product marketing and business development in the start-up technology sector. is Professor of Event Management and Market Research at the Fresenius University of Applied Sciences in Heidelberg, Germany. Her research focuses on sustainable consumption, sustainable events, and the impact of micro countertrends on event planning. She has written several books, articles, and chapters on these topics. She also co-authored the development of the "Storyporting Method" for sustainable corporate communication. Before entering academia, she gained experience in product marketing and business development in the start-up technology sector.
作者簡介(中文翻譯)
艾德里安·斯特芬（Adrienne Steffen）是德國埃爾福特的國際應用科學大學（IU International University of Applied Sciences）商業管理教授。她在蘇格蘭斯特拉斯克萊德大學獲得市場營銷博士學位，並在美國和法國完成國際管理的學士學位。她的研究探討可持續消費、極簡主義和顧客體驗管理，重點關注消費模式如何與幸福感和倫理價值相關聯。斯特芬博士已撰寫多本書籍、文章和章節，主題涵蓋極簡主義、數位排毒和可持續消費行為。
在進入學術界之前，她曾在多個行業從事產品管理、市場研究和商業發展工作。
蘇珊娜·多普勒（Susanne Doppler）是德國海德堡的弗雷辛斯應用科學大學（Fresenius University of Applied Sciences）活動管理和市場研究教授。她的研究專注於可持續消費、可持續活動以及微型反趨勢對活動規劃的影響。她在這些主題上撰寫了多本書籍、文章和章節。她還共同開發了「故事傳播方法（Storyporting Method）」以促進可持續企業溝通。在進入學術界之前，她在初創科技行業獲得了產品行銷和商業發展的經驗。
