The Human Architect: Reclaiming the Soul of Marketing in the Age of Artificial Intelligence
暫譯: 人類建築師：在人工智慧時代重拾行銷的靈魂

Jifeng Mu is the Founder of the Microfoundation Institute in Madison, Alabama, USA, and Professor of Marketing at Alabama A&M University, USA. He has expertise in technology innovation, marketing analytics, and marketing strategy. He has published in various scholarly international journals, including Information Systems Research and The Journal of the Academy of Marketing Science. He has been ranked by entities such as ScholarGPS among the top 0.5% of researchers worldwide in the field.

穆季峰是美國阿拉巴馬州麥迪遜市微基金會研究所的創始人，以及阿拉巴馬農工大學的行銷學教授。他在技術創新、行銷分析和行銷策略方面具有專業知識。他曾在多個國際學術期刊上發表文章，包括《資訊系統研究》和《行銷科學學會期刊》。他被ScholarGPS等機構評為全球該領域前0.5%的研究者。