Insurance Marketing: Marketing and Sales in Insurance Companies: Theory and Practice
暫譯: 保險行銷:保險公司行銷與銷售的理論與實務
Köhne, Thomas
- 出版商: Springer
- 出版日期: 2025-10-02
- 售價: $5,520
- 貴賓價: 9.5 折 $5,244
- 語言: 英文
- 頁數: 568
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3658473444
- ISBN-13: 9783658473440
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
作者簡介
Professor Dr. Thomas Köhne completed his habilitation at the University of St. Gallen in 2006. He has been working at the Berlin School of Economics and Law since 2008 where he is responsible for the dual Bachelor's degree courses in Business Administration/Insurance as Head of Insurance. He has been teaching and researching in the field of insurance marketing for many years.
作者簡介(中文翻譯)
教授德國托馬斯·科赫(Thomas Köhne)於2006年在聖加倫大學完成了他的資格認證(habilitation)。自2008年以來,他一直在柏林經濟與法律學院工作,擔任保險系主任,負責商業管理/保險的雙學士學位課程。他在保險行銷領域教學和研究多年。