Multivariate Analysis: An Application-Oriented Introduction
暫譯: 多變量分析：應用導向的入門指南

Backhaus, Klaus, Erichson, Bernd, Gensler, Sonja

Multivariate Analysis: An Application-Oriented Introduction
  • 出版商: Springer Gabler
  • 出版日期: 2025-08-24
  • 售價: $2,620
  • 貴賓價: 9.5 折 $2,489
  • 語言: 英文
  • 頁數: 611
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3658479302
  • ISBN-13: 9783658479305
  • 相關分類: SPSS

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商品描述

We live in a world driven by data. Yet, data alone holds no value unless we can extract meaningful insights from it. Multivariate data analysis provides the essential tools to unlock this potential.
This book offers an easy-to-understand introduction to the most important methods of multivariate data analysis. With a strong application focus, it requires only basic knowledge of mathematics and statistics. The methods are demonstrated through numerical examples and illustrated with detailed case studies. Additionally, the introductory chapter refreshes key statistical fundamentals relevant to all methods covered in the book.
For the 3rd edition, all chapters have been thoroughly reviewed and recalculated using the latest version of IBM SPSS.

Contents

  • Introduction to empirical data analysis
  • Regression analysis
  • Analysis of variance
  • Discriminant analysis
  • Logistic regression
  • Contingency analysis
  • Factor analysis
  • Cluster analysis
  • Conjoint analysis

The original German version is now available in its 18th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as "the textbook that has shaped market research and practice in German-speaking countries". A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors provide examples in Excel and R as well as additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

商品描述(中文翻譯)

我們生活在一個由數據驅動的世界。然而，僅僅擁有數據並沒有價值，除非我們能從中提取出有意義的見解。多變量數據分析提供了釋放這一潛力的基本工具。

本書提供了對多變量數據分析最重要方法的易懂介紹。由於強調應用，僅需具備基本的數學和統計知識。這些方法通過數值範例進行演示，並以詳細的案例研究進行說明。此外，導言章節回顧了與本書所涵蓋的所有方法相關的關鍵統計基礎知識。

在第三版中，所有章節都經過徹底審查，並使用最新版本的 IBM SPSS 重新計算。

**內容**

- 實證數據分析導論
- 迴歸分析
- 方差分析
- 判別分析
- 邏輯迴歸
- 交叉分析
- 因子分析
- 聚類分析
- 聯合分析

原德文版現在已經出版到第18版。2015年，本書被德國市場與社會研究聯邦協會評選為「塑造德語國家市場研究與實踐的教科書」。中文版本已出版至第三版。在網站 www.multivariate-methods.info 上，作者提供了 Excel 和 R 的範例以及其他材料，以促進對不同多變量方法的理解。此外，讀者還可以使用互動式抽認卡來複習選定的重點。下載 Springer Nature Flashcards 應用程式，使用獨家內容來測試您的知識。

作者簡介

Professor Dr. Dr. h.c. Klaus Backhaus was the Director of the Institute of Business-to-Business Marketing, Marketing Center Münster, School of Business and Economics at the University of Münster, Germany. He is an honorary professor at the Technical University of Berlin, Germany.

Professor Dr. Bernd Erichson worked in market research and held the Chair of Marketing at the Otto-von-Guericke-University Magdeburg, Germany.

Professor Dr. Sonja Gensler is extraordinary Professor at the School of Business and Economics at the University of Münster, Germany.

Professor Dr. Rolf Weiber was the Head of the Chair of Marketing and Innovation and Managing Director of the Competence Center E-Business at the University of Trier, Germany.

Dr. Thomas Weiber holds a Ph.D. from WHU, Otto Beisheim School of Management, Koblenz and has been working in different companies on corporate strategy, pricing, sales and marketing topics.

作者簡介(中文翻譯)

教授 Dr. Dr. h.c. Klaus Backhaus 曾任德國明斯特大學商業與經濟學院商業對商業行銷研究所所長。他是德國柏林工業大學的名譽教授。 教授 Dr. Bernd Erichson 曾從事市場研究，並擔任德國馬格德堡奧托·馮·古里基大學的行銷學講座教授。 教授 Dr. Sonja Gensler 是德國明斯特大學商業與經濟學院的特聘教授。 教授 Dr. Rolf Weiber 曾任德國特里爾大學行銷與創新講座主任及電子商務能力中心的執行董事。 Dr. Thomas Weiber 擁有德國科布倫茨WHU奧托·貝斯海姆管理學院的博士學位，並在不同公司從事企業策略、定價、銷售和行銷相關主題的工作。

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