Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises: How SMEs Can Gain More Visibility on the Market
暫譯: 中小企業B2B內容行銷快速指南：中小企業如何在市場上獲得更多能見度

Kleinkes, Uwe

Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises: How SMEs Can Gain More Visibility on the Market
  • 出版商: Springer
  • 出版日期: 2025-09-02
  • 售價: $3,010
  • 貴賓價: 9.8 折 $2,950
  • 語言: 英文
  • 頁數: 137
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3658489693
  • ISBN-13: 9783658489694
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This Quick Guide is the ideal resource for small and medium-sized B2B companies looking to boost their market visibility through content marketing. It provides a clear structure for beginners and time-constraint marketing professionals, covering all key steps--from setting goals and analysis to planning, production, and management--while addressing the unique characteristics of the B2B sector.

This edition introduces the topic of generative AI and its effective use in content marketing is thoroughly explored. The author explains how to use AI tools effectively and covers optimal prompting strategies and areas of application. Important topics such as ethics, data protection and copyright are also addressed.

The guide includes numerous checklists for an organized, step-by-step approach, additional online working materials for individual implementation, and a comprehensive practical example.

商品描述(中文翻譯)

這本快速指南是中小型B2B公司希望透過內容行銷提升市場能見度的理想資源。它為初學者和時間有限的行銷專業人士提供了清晰的結構，涵蓋了所有關鍵步驟——從設定目標和分析到規劃、製作和管理，同時考慮到B2B領域的獨特特徵。

本版介紹了生成式AI的主題，並深入探討其在內容行銷中的有效使用。作者解釋了如何有效使用AI工具，並涵蓋了最佳提示策略和應用領域。重要主題如倫理、數據保護和版權也得到了討論。

該指南包括多個檢查清單，以便有組織地逐步進行，還提供了額外的線上工作材料以供個別實施，以及一個全面的實務範例。

作者簡介

Prof. Dr. Uwe Kleinkes is a professor of technology marketing at Hamm-Lippstadt University of Applied Sciences and has many years of experience in B2B marketing in various roles for small and medium-sized companies. He also successfully led marketing efforts for over 300 international SMEs as a part of a business network.

作者簡介(中文翻譯)

烏維·克萊因克斯教授是哈姆-利普施塔特應用科技大學的技術行銷教授，擁有多年在各種角色中為中小型企業進行B2B行銷的經驗。他還成功地為超過300家國際中小企業的行銷工作提供領導，作為商業網絡的一部分。

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