Strategic Management of International E-Commerce Firms: A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Perfo
暫譯: 國際電子商務公司的策略管理：地理範圍、外國直接投資與國際績效的多層次分析

In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.