Guiding Transformation: Empowerment with Strong Leadership and Clear Communication
暫譯: 引導轉型：以強大的領導力和清晰的溝通賦能

Montua, Andrea

Guiding Transformation: Empowerment with Strong Leadership and Clear Communication
  • 出版商: Springer
  • 出版日期: 2025-11-16
  • 售價: $1,300
  • 貴賓價: 9.8 折 $1,274
  • 語言: 英文
  • 頁數: 85
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3658497548
  • ISBN-13: 9783658497545
  • 相關分類: 管理與領導 Management-leadership

    • 海外代購書籍(需單獨結帳)

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商品描述

Transformation efforts often fail--not because organizations lack strategy, but because they underestimate the human element. Guiding Transformation explores how to lead change that lasts by focusing on the people at the heart of the process.

Written by an experienced transformation and communication consultant, this book offers a hands-on guide for shaping complex change with empathy, structure, and purpose. With a blend of practical methods, real-world examples, and actionable tools, it shows how strong leadership and transparent communication can turn resistance into momentum.

You'll learn how to create trust, foster psychological safety, and tell authentic stories that resonate during times of upheaval. Whether you're managing organizational redesign, digital evolution, or cultural renewal, this book helps you build the conditions for meaningful change.

商品描述(中文翻譯)

轉型努力經常失敗——並不是因為組織缺乏策略，而是因為他們低估了人性因素。《引導轉型》探討了如何專注於過程中心的人，來引領持久的變革。

這本書由一位經驗豐富的轉型與溝通顧問撰寫，提供了一個實用的指南，幫助以同理心、結構和目的來塑造複雜的變革。結合實用的方法、真實的案例和可行的工具，它展示了強有力的領導和透明的溝通如何將抵抗轉化為動力。

您將學會如何建立信任、促進心理安全，並在動盪時期講述引人共鳴的真實故事。無論您是在管理組織重組、數位演進還是文化更新，這本書都能幫助您建立有意義變革的條件。

作者簡介

Andrea Montua is the owner of MPC, a strategy consultancy for communication, culture, and transformation in the DACH region. Since 2004, she and her team have been advising and supporting corporations, medium-sized (family-owned) companies, and public authorities in phases of change, as well as in the development, optimization, and professionalization of their internal communication. A business graduate and executive coach, she has been a committed communicator for more than 20 years. Andrea Montua is the host of her podcast "Auf einen Tee" (Over a cup of tea) and author of the specialist books "Führungsaufgabe Interne Kommunikation: Erfolgreich in Unternehmen kommunizieren - im Alltag und in Veränderungsprozessen" (Internal communication as a management task: Communicating successfully in companies - in everyday life and during change processes) and "Transformationen begleiten - Mit starker Führung und klarer Kommunikation den Wandel gestalten" (Accompanying transformations - Shaping change with strong leadership and clear communication).

作者簡介(中文翻譯)

安德莉亞·蒙圖亞（Andrea Montua）是MPC的擁有者，這是一家專注於DACH地區（德國、奧地利和瑞士）的溝通、文化和轉型的策略諮詢公司。自2004年以來，她和她的團隊一直在為企業、中型（家族擁有）公司以及公共機構提供建議和支持，幫助他們在變革階段以及內部溝通的發展、優化和專業化方面取得進展。作為一名商業畢業生和高管教練，她在溝通領域已經有超過20年的堅持與投入。安德莉亞·蒙圖亞還是她的播客《Auf einen Tee》（《喝杯茶》）的主持人，以及專業書籍《Führungsaufgabe Interne Kommunikation: Erfolgreich in Unternehmen kommunizieren - im Alltag und in Veränderungsprozessen》（《內部溝通作為管理任務：在企業中成功溝通 - 在日常生活和變革過程中》）和《Transformationen begleiten - Mit starker Führung und klarer Kommunikation den Wandel gestalten》（《陪伴轉型 - 以強大的領導力和清晰的溝通塑造變革》）的作者。

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