Methodology of Innovation: Basic Arithmetic of Creative Problem Solving
暫譯: 創新方法論：創意問題解決的基本算術

Busch, Erik, Busch, Klaus Henning, Heyse, Volker

Methodology of Innovation: Basic Arithmetic of Creative Problem Solving
  • 出版商: Springer
  • 出版日期: 2026-01-03
  • 售價: $3,650
  • 貴賓價: 9.5 折 $3,468
  • 語言: 英文
  • 頁數: 169
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3658500093
  • ISBN-13: 9783658500092
  • 相關分類: 管理與領導 Management-leadership

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商品描述

This book provides a simple, holistic introduction to the innovation process. Translated from the German language 2nd Edition, Methodik der Innovation: Grundrechenarten des kreativen Problemlösens (Springer Gabler Wiesbaden 2024), the authors explain the process from recognizing creative problems to successfully solving them. The methodology used is based on a few basic building blocks, like the basic arithmetic operations in mathematics. This results in an understandable and practical read that clearly stands out from the almost unmanageable number of methods for finding ideas. It is easily accessible for a broad audience. The innovation process is illustrated with vivid, practical examples and comprehensively presented from the perspectives of methodology, technology, communication, business and management control.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

商品描述(中文翻譯)

本書提供了一個簡單且全面的創新過程介紹。這是從德文第二版《Methodik der Innovation: Grundrechenarten des kreativen Problemlösens》（Springer Gabler Wiesbaden 2024）翻譯而來，作者解釋了從識別創意問題到成功解決問題的過程。所使用的方法論基於幾個基本的構建塊，就像數學中的基本算術運算一樣。這使得本書成為一本易於理解且實用的讀物，明顯區別於幾乎無法管理的創意發現方法數量。它對廣泛的讀者群體來說都很容易接觸。創新過程通過生動且實用的例子進行說明，並從方法論、技術、溝通、商業和管理控制的角度進行全面呈現。翻譯工作是借助人工智慧完成的，隨後的人工修訂主要針對內容進行。

作者簡介

Dr. Erik Busch is familiar with the challenges facing IT startups and global medical technology providers. He has analyzed market and customer needs in Europe, the USA, and Asia, translated these requirements into innovative products, and then marketed them in a way that sustainably increases brand value and business results.

Prof. Dr. sc. Klaus Henning Busch acquired the foundation for his professional career through his studies in mechanical engineering and education at the Technical University of Dresden. He specializes in innovation methodology and professional development.

Prof. Dr. habil. Volker Heyse is the managing partner of several human resources development consulting firms and the founding rector of a state-recognized private university of applied sciences for medium-sized businesses in Bielefeld. He teaches in the field of competence and strengths development both in Germany and abroad.

Prof. Dr. Dr. h. c. Kai Nobach is Full Professor at the Ohm Technical University of Applied Sciences, Germany and a management consultant and trainer. He has been involved in innovation projects and project control methods for many years in practice, research, and teaching. He teaches both in Germany and abroad.

作者簡介(中文翻譯)

埃里克·布施博士熟悉IT新創公司和全球醫療科技供應商所面臨的挑戰。他分析了歐洲、美國和亞洲的市場及客戶需求，將這些需求轉化為創新產品，並以可持續的方式進行市場推廣，以提升品牌價值和商業成果。

克勞斯·亨寧·布施教授通過在德累斯頓工業大學的機械工程學習和教育，為他的職業生涯奠定了基礎。他專注於創新方法論和專業發展。

福爾克·海斯教授是幾家人力資源發展諮詢公司的管理合夥人，也是比勒費爾德一所國家認可的應用科技私立大學的創校校長。他在德國及國外教授能力和優勢發展的相關課程。

凱·諾巴赫教授是德國奧姆應用科技大學的全職教授，同時也是管理顧問和培訓師。他在實踐、研究和教學中參與了多年的創新項目和項目控制方法的工作。他在德國及國外進行教學。

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