Quick Guide Digital Marketing Roadmap: Analysis, Concept Development, and Success Measurement of Your Digital Marketing
暫譯: 數位行銷路線圖快速指南：分析、概念開發與數位行銷成功衡量

Schwarz-Musch, Alexander, Tauchhammer, Alexander, Guetz, Bernhard

Quick Guide Digital Marketing Roadmap: Analysis, Concept Development, and Success Measurement of Your Digital Marketing
  • 出版商: Springer
  • 出版日期: 2026-04-02
  • 售價: $3,220
  • 貴賓價: 9.5 折 $3,059
  • 語言: 英文
  • 頁數: 112
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3658508221
  • ISBN-13: 9783658508227
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

商品描述

This book presents the Digital Marketing Roadmap--a practical framework that helps you plan, execute, and measure your company's marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to connect with customers and influence their buying decisions. At the same time, marketing teams face growing pressure to demonstrate their impact on revenue. This calls for a structured roadmap that ensures every initiative is trackable and contributes measurably to your marketing goals. Learn how to build a Digital Marketing Roadmap for your organization, align your customer journey with your sales funnel, and continuously improve your online marketing through data-driven performance measurement.

商品描述(中文翻譯)

本書介紹了數位行銷路線圖（Digital Marketing Roadmap）——一個實用的框架，幫助您規劃、執行和衡量公司在數位渠道上的行銷。數位技術的快速崛起幾乎每天都創造出新的機會和工具，以便與客戶連結並影響他們的購買決策。與此同時，行銷團隊面臨著越來越大的壓力，必須證明他們對收入的影響。這需要一個結構化的路線圖，以確保每個計畫都是可追蹤的，並且能夠對您的行銷目標做出可衡量的貢獻。學習如何為您的組織建立數位行銷路線圖，將客戶旅程與銷售漏斗對齊，並通過數據驅動的績效衡量不斷改善您的線上行銷。

作者簡介

Alexander Schwarz-Musch, PhD, is Professor of Marketing and Market Research as well as Program Director of the Master's program in Business Development & Management at Carinthia University of Applied Sciences.
Alexander Tauchhammer, MA, built up global digital marketing at Dr. Oetker. Since 2020, he has held the endowed professorship for "Digital Transformation Management" at Carinthia University of Applied Sciences.
Bernhard Guetz, PhD, is Professor of Digital Marketing & Sales as well as Program Director of the Bachelor's program in Digital Marketing & Sales at Carinthia University of Applied Sciences.

作者簡介(中文翻譯)

亞歷山大·施瓦茨-穆施（Alexander Schwarz-Musch），博士，是卡林西亞應用科技大學的行銷與市場研究教授，以及商業發展與管理碩士課程的項目主任。
亞歷山大·陶赫哈默（Alexander Tauchhammer），碩士，在德國奧特克（Dr. Oetker）建立了全球數位行銷。自2020年以來，他擔任卡林西亞應用科技大學的「數位轉型管理」專任教授。
伯恩哈德·古茨（Bernhard Guetz），博士，是卡林西亞應用科技大學的數位行銷與銷售教授，以及數位行銷與銷售學士課程的項目主任。

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