Multidimensional Transformation of the Banking Sector: Digitalisation, Demographics, Regulation and Customer Centricity as Key Drivers of Change
暫譯: 銀行業的多維轉型：數位化、人口統計、法規與以客戶為中心的關鍵驅動因素

本書提供了對於信用機構在數位化、人口變遷和客戶期望變化等相互矛盾的力量下所面臨的複雜挑戰的簡明概述。特別是，它深入探討了人工智慧、區塊鏈和平台經濟等技術創新所帶來的戰略影響，以及不斷演變的監管框架的影響。這些發展對商業模式、客戶互動和競爭結構產生了深遠的影響。本書對當前的發展進行了深入分析，並反思德國和歐洲銀行在日益競爭的環境中進行戰略定位的要求。

Prof. Dr. Detlef Hellenkamp has been head of Banking Department at the Baden-Wuerttemberg Cooperative State University (DHBW) in Stuttgart since 2010. He also teaches on the Master's programme in Finance (M.A.) at the DHBW's Centre for Advanced Studies in Heilbronn. With currently around 34,000 students and over 200,000 alumni, the DHBW is the largest university in Baden-Württemberg. After completing his studies with a degree in business administration, he gained approximately 20 years of practical experience in management positions in the financial sector. He earned his doctorate (Dr. rer. oec.) at the Chair of Corporate Finance and Banking at the University of Wuppertal. Furthermore, he has extensive experience in various advisory roles as a member of supervisory and foundation boards and as an advisory board member. He is the author of numerous publications, including the handbook Bankvertrieb Theorie und Praxis im Zukunftsdialog (Bank Sales Theory and Practice in Future Dialogue), published by Springer Gabler Verlag, and the textbook Bankwirtschaft (Banking), now in its third updated and revised edition (2022).

德特勒夫·海倫坎普教授（Prof. Dr. Detlef Hellenkamp）自2010年以來擔任巴登-符騰堡應用科技大學（DHBW）斯圖加特校區銀行系的系主任。他同時在DHBW海爾布隆高級研究中心教授金融碩士課程（M.A.）。目前，DHBW擁有約34,000名學生和超過200,000名校友，是巴登-符騰堡州最大的高等學府。在完成商業管理學位的學業後，他在金融領域的管理職位上積累了約20年的實務經驗。他在伍珀塔爾大學的企業金融與銀行學講座獲得博士學位（Dr. rer. oec.）。此外，他在各種顧問角色方面擁有豐富的經驗，擔任監事會和基金會董事會成員以及顧問委員會成員。他是多部出版物的作者，包括由Springer Gabler Verlag出版的手冊《銀行銷售理論與實踐：未來對話》（Bankvertrieb Theorie und Praxis im Zukunftsdialog）以及目前已更新修訂至第三版（2022年）的教科書《銀行學》（Bankwirtschaft）。