The Church as a Brand: Identifying Strengths, Preserving Identity, Building Trust
暫譯: 教會作為品牌：識別優勢、保護身份、建立信任

Errichiello, Oliver

The Church as a Brand: Identifying Strengths, Preserving Identity, Building Trust
  • 出版商: Springer
  • 出版日期: 2026-07-12
  • 售價: $4,450
  • 貴賓價: 9.5 折 $4,227
  • 語言: 英文
  • 頁數: 137
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3658515643
  • ISBN-13: 9783658515645
  • 相關分類: 行銷/網路行銷 Marketing

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商品描述

This book shows how churches can discover and strengthen their distinctive identity--enabling them to present themselves as a strong brand both internally and externally. Instead of focusing on superficial advertising, it highlights what truly defines churches and how they can live and communicate these values credibly.

Combining insights from brand sociology with real-life examples, including a detailed case study from the Diocese of Feldkirch/Vorarlberg (Austria), the book offers practical guidance for authentic and collaborative church leadership. It is aimed at those who want not only to manage their church in challenging times, but to actively shape its development--preserving what is valuable while addressing necessary change.

商品描述(中文翻譯)

這本書展示了教會如何發現並強化其獨特的身份，使其能夠在內部和外部呈現出強大的品牌形象。書中不僅專注於表面的廣告，而是強調真正定義教會的因素，以及它們如何可信地生活和傳達這些價值觀。

本書結合了品牌社會學的見解與現實生活中的範例，包括來自奧地利費爾德基希/福拉爾貝格教區的詳細案例研究，提供了對於真誠且協作的教會領導的實用指導。它的目標讀者是那些希望在挑戰時期不僅管理教會，還能積極塑造其發展的人——在應對必要變革的同時，保留有價值的部分。

作者簡介

Prof. Dr. Oliver Errichiello is a professor of brand sociology and brand management at the University of Applied Sciences Mittweida (Germany) and a lecturer at universities and at the Lucerne University of Applied Sciences and Arts (including the Department of Theology), Switzerland and as well as in Hamburg, Germany. He is also the founder of the "Büro für Markenentwicklung" (Office for Brand Development) and serves as Director of Innovation/Brand Development for a German hospitality holding. He has published more than 20 books on branding, brand philosophy, consumption, and "green brand management."

作者簡介(中文翻譯)

奧利佛·埃里基耶洛教授 (Prof. Dr. Oliver Errichiello) 是德國米特韋達應用科技大學的品牌社會學與品牌管理教授，同時也是瑞士盧塞恩應用科技與藝術大學（包括神學系）及德國漢堡的多所大學的講師。他還是「品牌發展辦公室」（Büro für Markenentwicklung）的創辦人，並擔任一家德國酒店控股公司的創新/品牌發展總監。他已出版超過20本有關品牌、品牌哲學、消費及「綠色品牌管理」的書籍。

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