Solving Complex Decision Problems: A Heuristic Process
暫譯: 解決複雜決策問題：啟發式過程
Grunig, Rudolf, Kuhn, Richard, Clark, Anthony
- 出版商: Springer
- 出版日期: 2018-08-15
- 售價: $3,030
- 貴賓價: 9.5 折 $2,879
- 語言: 英文
- 頁數: 193
- 裝訂: Quality Paper - also called trade paper
- ISBN: 3662571633
- ISBN-13: 9783662571637
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相關主題
商品描述
Making decisions is certainly the most important task managers are faced with, and it is often a very difficult one. This book offers a procedure for solving complex decision problems step by step. Unlike other texts, the book focuses on problem analysis, on developing potential solutions, and on establishing a decision-making matrix.
In this fourth edition of the book, published under a new title, the authors present simplified, actionable guidelines that can be easily applied to the individual steps in the heuristic process.
The book is intended for decision-makers at companies, non-profit organizations and in public administration whose work involves complex problems. It will also benefit students and participants in executive courses.
商品描述(中文翻譯)
做決策無疑是管理者面臨的最重要任務，這通常也是一項非常困難的工作。本書提供了一個逐步解決複雜決策問題的程序。與其他書籍不同，本書專注於問題分析、開發潛在解決方案以及建立決策矩陣。
在這本以新標題出版的第四版中，作者提出了簡化且可行的指導方針，這些指導方針可以輕鬆應用於啟發式過程中的各個步驟。
本書適合於公司、非營利組織及公共行政中涉及複雜問題的決策者。它也將對學生和高階課程的參與者有所幫助。
作者簡介
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.
Prof. Dr. Richard Kühn is the founder and former director of the "Institute for Marketing and Strategic Management" at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.
作者簡介(中文翻譯)
教授德魯道夫·格倫尼格（Prof. Dr. Rudolf Grünig）是弗里堡大學（University of Fribourg）商業管理教授，並在瑞士及國外的多個研究生課程中擔任戰略管理講師。他同時也是多家瑞士公司的董事會成員或戰略顧問。
教授理查德·庫恩（Prof. Dr. Richard Kühn）是伯恩大學（University of Bern）「市場營銷與戰略管理研究所」的創始人及前任主任。他擔任多家重要瑞士公司的董事會成員及商業顧問，並且是市場營銷和戰略管理領域多部出版物的作者。
