Media Innovations AR and VR: Success Factors for the Development of Experiences

Augmented and virtual reality are media innovations with specific characteristics. They create immersion in the user, as the user is immersed in the medium and its 360 environment. To successfully develop content and applications for AR and VR, psychological effects, the specifics of the 360 environment, the story, and the way the media is used must be aligned with the needs and experiences of the user.
Content producers face novel challenges in content development, method selection, teamwork, and the overall production process of AR and VR experiences.
The book introduces readers to the characteristics of immersive media and provides scientific evidence and practical tips to help them produce high-quality, user-centric content for immersive media. The scientifically derived success factors in the form of checklists are a guide and an ideal basis for standardizing the production process and further developing one's own projects.

This book is a translation of the original German 1^st edition Medieninnovationen AR und VR by Elle Langer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

增強現實（AR）和虛擬現實（VR）是具有特定特徵的媒體創新。它們使使用者沉浸其中，使用者被媒體和其360度環境所包圍。要成功開發AR和VR的內容和應用程序，必須將心理效應、360度環境的特點、故事情節以及媒體的使用方式與使用者的需求和體驗相結合。內容製作人在AR和VR體驗的內容開發、方法選擇、團隊合作和整體製作過程中面臨著新的挑戰。

本書介紹了沉浸式媒體的特點，並提供科學證據和實用技巧，幫助讀者為沉浸式媒體製作高質量、以用戶為中心的內容。以檢查表形式呈現的科學衍生的成功因素是製作過程的指南和理想基礎，有助於標準化製作過程並進一步發展自己的項目。

本書是德文第一版《Medieninnovationen AR und VR》的翻譯版本，原著作者為Elle Langer，由Springer-Verlag GmbH Germany出版，屬於Springer Nature旗下，於2020年出版。翻譯過程中使用了人工智能（DeepL.com服務的機器翻譯），隨後進行了人工修訂，主要涉及內容，因此本書在風格上與傳統翻譯有所不同。Springer Nature持續致力於推動書籍製作工具的發展以及相關技術，以支持作者。

Elle Langer is an experienced and award-winning innovation managerfor media and communication products. For national and internationaland international clients (TV and corporate), she has developed and produced numerousproduced. In 2014, she specialized in the immersive media AR and VR.With her agency pimento formate she supports companies in VR and AR projects for edutainment, art, music and mental health and communication projects. As a board member of Virtual Reality Berlin-Brandenburg e.V. she helps to build up theimmersive media in Germany.

Elle Langer是一位經驗豐富且屢獲殊榮的媒體和通訊產品創新經理。她為國內外客戶（電視和企業）開發和製作了許多作品。2014年，她專注於沉浸式媒體AR和VR。她的公司pimento formate支援企業在教育娛樂、藝術、音樂、心理健康和通訊項目中的VR和AR項目。作為Virtual Reality Berlin-Brandenburg e.V.的董事會成員，她協助在德國建立沉浸式媒體。