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出版商:
Springer
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出版日期:
2025-08-10
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售價:
$3,550
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貴賓價:
9.5 折
$3,373
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語言:
英文
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頁數:
108
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裝訂:
Quality Paper - also called trade paper
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ISBN:
3662717891
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ISBN-13:
9783662717899
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相關分類:
Data-visualization
商品描述
In companies--and especially in project management--we often find ourselves in a conflict: we need to make business decisions based on insights from data analysis. For the analysis itself, we dive deep into the details of our Data Lakes 4.0. But when we surface and try to present our findings to management as a decision paper, we fail precisely because of those details. Why? Because our audience's brains shut down when faced with too many dry facts. Data storytelling solves this problem.
Our brains respond better to stories than to a list of pure numbers. In data storytelling, data is presented alongside an easy-to-understand visualization and an engaging narrative. The usual information overload is reduced to essential and relevant key messages. This makes the content more understandable and forms a solid foundation for business decisions. Enriched with scientific facts about how our brains work and "veteran stories" from project management, this book shows ways to combat "Death by PowerPoint" and free the world from poor presentations.
The Contents
- What is Data Storytelling?
- Projects, Communication, and Presentations
- States of Data Storytelling: Audience, Aha Moment, Storyboard, Narrative Arc
- Visualization: Pre-attentive Attributes, Gestalt Principles, Slide Design, Data and Presentation Visualization
商品描述(中文翻譯)
在公司中，尤其是在專案管理方面，我們經常面臨一個衝突：我們需要根據數據分析的見解來做出商業決策。對於分析本身，我們深入探討我們的數據湖（Data Lakes 4.0）的細節。然而，當我們浮出水面，試圖將我們的發現呈現給管理層作為決策文件時，正是因為這些細節而失敗。為什麼？因為當面對過多的乾燥事實時，我們的觀眾的大腦會關閉。數據故事講述（Data storytelling）解決了這個問題。我們的大腦對故事的反應比對純數字的列表更好。在數據故事講述中，數據與易於理解的視覺化和引人入勝的敘述一起呈現。通常的信息過載被減少到必要且相關的關鍵信息。這使得內容更易於理解，並為商業決策奠定了堅實的基礎。
本書結合了有關我們大腦運作的科學事實和來自專案管理的「資深故事」，展示了如何對抗「PowerPoint 死亡」，並使世界擺脫糟糕的簡報。
目錄
- 什麼是數據故事講述？
- 專案、溝通與簡報
- 數據故事講述的狀態：觀眾、驚豔時刻、故事板、敘事弧
- 視覺化：前注意屬性、格式塔原則、幻燈片設計、數據與簡報視覺化
作者簡介
Friederike Oehlerking founded the consulting firm Lückenkrach in 2022, specializing in data storytelling. Her announcement of a mission to free the world from bad PowerPoint presentations attracted significant attention on social media, and since then, she has been creating content on LinkedIn. Friederike co-hosts the podcast "Chefin ruft an" together with two experienced female leaders from the business world, aiming to break down barriers for young women considering leadership roles. She has also been actively supporting women in STEM fields for many years. She studied business administration and engineering and worked for 17 years at a major German technology corporation, both domestically and internationally. After many years as a commercial and technical project manager for large-scale plant engineering projects, she most recently served as the global head of commercial project management for the new machinery compressor business. In that role, she was often the only woman in the room when it came to making strategic business decisions based on her analyses. Even in those settings, she was able to convince with data and inspire with stories.
作者簡介(中文翻譯)
弗里德里克·歐勒金於2022年創立了顧問公司Lückenkrach，專注於數據故事講述。她宣布的使命是要讓世界擺脫糟糕的PowerPoint簡報，這一消息在社交媒體上引起了廣泛關注，從那時起，她便開始在LinkedIn上創作內容。弗里德里克與兩位來自商業界的資深女性領導者共同主持播客'Chefin ruft an'，旨在為考慮擔任領導職位的年輕女性打破障礙。她還積極支持女性在STEM（科學、技術、工程和數學）領域的發展多年。她學習了商業管理和工程，並在一家大型德國科技公司工作了17年，涵蓋國內和國際業務。在擔任大型工廠工程項目的商業和技術項目經理多年後，她最近擔任新機械壓縮機業務的全球商業項目管理負責人。在這個角色中，當涉及根據她的分析做出戰略商業決策時，她經常是房間裡唯一的女性。即使在這些場合，她也能用數據說服他人，並用故事激勵人心。
