Aoying Zhou, Rong Zhang, Wenzhe Yu

  • 出版商: World Scientific Pub
  • 出版日期: 2016-08-29
  • 售價: $3,070
  • 貴賓價: 9.5$2,917
  • 語言: 英文
  • 頁數: 172
  • 裝訂: Hardcover
  • ISBN: 9813100044
  • ISBN-13: 9789813100046
  • 相關分類: 電子商務 E-commerce
  • 下單後立即進貨 (約2~4週)


This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation.