Space Tourism Supply Chain: Demand Research
暫譯: 太空旅遊供應鏈：需求研究
Peng, Kang-Lin, Wu, Yize, Gao, Bo
- 出版商: Springer
- 出版日期: 2025-09-27
- 售價: $5,910
- 貴賓價: 9.5 折 $5,615
- 語言: 英文
- 頁數: 164
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 9819510791
- ISBN-13: 9789819510795
-
相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
This book studies the space tourism value chain from the perspective of demand research of space tourism. It echoes the progress of tourism demand research by tourism experts, avoids the shortcomings that arise when general tourism research methods are applied to space tourism research, and constructs innovative demand research ideas for space tourism. In the book, ten questions and one suggestion are put forward for space tourism demand research as the main discussion content of each chapter. As a demand research monograph, tourism scholars, marketing scholars and economists can understand the content of this book very well. But for all those concerned with space tourism, this book can be read to review the general tourism theories. The book makes extensive use of systematic literature review methodology, which can be used as an effective reference for research. This book opens up new dimensions for demand studies in the context of space tourism.
商品描述(中文翻譯)
本書從太空旅遊需求研究的角度探討太空旅遊價值鏈。它呼應了旅遊專家對旅遊需求研究的進展，避免了將一般旅遊研究方法應用於太空旅遊研究時所產生的缺陷，並為太空旅遊構建了創新的需求研究思路。在本書中，提出了十個問題和一個建議，作為每章的主要討論內容。作為一本需求研究專著，旅遊學者、行銷學者和經濟學者都能很好地理解本書的內容。但對於所有關心太空旅遊的人來說，本書也可以用來回顧一般旅遊理論。本書廣泛使用系統文獻回顧方法，能夠作為研究的有效參考。本書為太空旅遊背景下的需求研究開辟了新的維度。
作者簡介
Prof. Peng has established research track records in the greater China regions, including the Chinese Mainland, Hong Kong SAR, Macau SAR, and Taiwan. He is a Professor at the City University of Macau and has devoted himself to studying sustainable space tourism since 2021, with good publications and research awards. He was a visiting Professor at Nankai University and The Hong Kong Polytechnic University. He was the chairman of the Department of Hotel Management at Minghsin University of Science and Technology in Taiwan. He was a visiting scholar at the University of Pittsburgh, USA; RWTH Aachen University, Germany; University of Strathclyde, U.K.; and Syracuse University, USA. Among many academic and scholarly contributions, He has contributed his teaching and research in space tourism and won awards to recognize his teaching achievements. His papers have been published in peer-reviewed international journals and conferences. He also wrote five books and got five patents.
Wu Yize is a PhD student majoring in International Tourism and Management at City University of Macau. He is conducting research related to demand, service design, and the value chain of space tourism. His papers have been published in peer-reviewed international journals and conferences.
Dr Bo Wendy Gao holds the position of Associate Professor at the Faculty of International Tourism and Management, City University of Macau. Her research interests include destination marketing, cultural tourism, service quality in hospitality and tourism, smart tourism, and medical and wellness tourism. Her research has been published in leading tourism journals.
作者簡介(中文翻譯)
彭教授在大中華地區（包括中國大陸、香港特別行政區、澳門特別行政區和台灣）建立了卓越的研究紀錄。他是澳門城市大學的教授，自2021年以來專注於可持續太空旅遊的研究，並獲得了良好的出版物和研究獎項。他曾擔任南開大學和香港理工大學的訪問教授，並曾是台灣明新科技大學酒店管理系的系主任。他還曾在美國匹茲堡大學、德國亞琛工業大學、英國斯特拉斯克萊德大學和美國雪城大學擔任訪問學者。在眾多學術貢獻中，他在太空旅遊的教學和研究方面做出了貢獻，並因其教學成就獲得獎項。他的論文已發表在同行評審的國際期刊和會議上。他還撰寫了五本書籍並獲得五項專利。
吳怡澤是澳門城市大學國際旅遊與管理專業的博士生。他正在進行與太空旅遊的需求、服務設計和價值鏈相關的研究。他的論文已發表在同行評審的國際期刊和會議上。
高博文博士擔任澳門城市大學國際旅遊與管理學院的副教授。她的研究興趣包括目的地行銷、文化旅遊、酒店和旅遊業的服務質量、智慧旅遊以及醫療和健康旅遊。她的研究已發表在領先的旅遊期刊上。
