AI and Consumer Interaction in Business: From Recommendation to Emotional Connection
暫譯: 商業中的AI與消費者互動：從推薦到情感連結

Feifei Yang is an Associate Professor at Shanghai International School of Chief Technology Officer and Asia Europe Business School, East China Normal University. She received her PhD from the University of New South Wales, Australia. Her research interests include AI-driven decision-making, algorithmic control, entrepreneurship, and innovation. Her research has been published in academic journals, including the Journal of Business Research, Journal of Business Ethics, Journal of Business and Psychology, Information & Management, and the International Journal of Information Management. Her research has been presented at the Academy of Management (AOM) Conference (2025) and Australia and New Zealand Academy of Management (ANZAM) Conference (2025).

楊飛飛是上海國際首席技術官學校及華東師範大學亞歐商學院的副教授。她在澳大利亞新南威爾士大學獲得博士學位。她的研究興趣包括人工智慧驅動的決策制定、算法控制、創業和創新。她的研究已發表於多個學術期刊，包括《商業研究期刊》（Journal of Business Research）、《商業倫理期刊》（Journal of Business Ethics）、《商業與心理學期刊》（Journal of Business and Psychology）、《資訊與管理》（Information & Management）以及《國際資訊管理期刊》（International Journal of Information Management）。她的研究已在管理學院（AOM）會議（2025年）和澳大利亞及紐西蘭管理學院（ANZAM）會議（2025年）上發表。