African Businesses and Multiple Value Creation
暫譯: 非洲企業與多重價值創造

Eijdenberg Emiel L

  • 出版商: World Scientific Pub
  • 出版日期: 2026-08-06
  • 售價: $6,000
  • 貴賓價: 9.5$5,700
  • 語言: 英文
  • 頁數: 405
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 9819826950
  • ISBN-13: 9789819826957
  • 相關分類: 行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

商品描述

This volume examines how entrepreneurship, innovation, and digitalisation are reshaping livelihoods and businesses across Africa, with a focus on multiple value creation-the simultaneous pursuit of economic, social, and environmental impact. Drawing on diverse studies from various regions and sectors, the book highlights how African entrepreneurs are leveraging technology, digital platforms, and financial innovations to build resilience, expand opportunities, and foster inclusive growth.

Chapters explore a wide range of practices, from telehealth and mobile banking to frugal innovation and circular economy models, showcasing how value is generated not only for individual entrepreneurs but also for communities and ecosystems. The volume emphasizes contributions to women and youth empowerment, indigenous knowledge preservation, financial inclusion, and sustainable development through cultural and creative industries.

At the same time, it addresses structural challenges such as limited infrastructure, weak institutions, and uneven access to finance, offering a nuanced view of the entrepreneurial landscape. By collating experiences from across the continent, the book provides scholars, practitioners, and policymakers with fresh evidence on how entrepreneurship rooted in purpose can drive equitable and sustainable development.

商品描述(中文翻譯)

本卷探討了創業、創新和數位化如何重塑非洲的生計和商業,重點在於多重價值創造——同時追求經濟、社會和環境影響。該書根據來自不同地區和行業的多樣研究,突顯非洲企業家如何利用技術、數位平台和金融創新來建立韌性、擴大機會並促進包容性增長。

各章節探討了廣泛的實踐,從遠程醫療和行動銀行到節約型創新和循環經濟模型,展示了價值不僅為個別企業家創造,也為社區和生態系統帶來貢獻。本卷強調對女性和青年賦權、原住民知識保存、金融包容性以及通過文化和創意產業實現可持續發展的貢獻。

同時,它也針對結構性挑戰,如基礎設施不足、機構薄弱和不均等的金融獲取,提供了對創業環境的細緻觀察。通過彙集來自整個大陸的經驗,該書為學者、實務工作者和政策制定者提供了有關以目的為根基的創業如何推動公平和可持續發展的新證據。

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