Successful Agile Product Development: Secrets to Building the Best Products (Paperback)
暫譯: 成功的敏捷產品開發：打造最佳產品的秘訣

- 全球各行各業的產品開發和流程在 VUCA 時代中採用了新的範式 - 敏捷

許多台灣公司跟隨敏捷趨勢，但在實施後發現，由於文化和心態的差異，敏捷開發的有效性受到質疑，導致產品未能被市場認可。產品負責人（Product Owners）通常承擔產品開發和成功行銷的責任，這意味著產品負責人需要具備敏捷開發和行銷的專業知識，以便在市場上創造出受歡迎且成功的產品。

因此，專為台灣產業量身打造的經典產品負責人書籍《成功的敏捷產品開發 - 打造暢銷產品的秘訣》應運而生。這本書有望成為產品負責人的維基百科，指引個人在角色迷失時找到清晰的方向。

本書特色：
1. 三百頁全彩印刷，包含一百五十幅插圖和五十個經典企業案例研究。
2. 台灣首本將敏捷心態與行銷技術結合的經典產品負責人書籍。
3. 本書匯集了來自十個主要行業的二十多位產品負責人的見解，將他們的經驗整合成全面的原則性文章，分析痛點並提供解決方案。
4. 產品負責人工具箱包含技術和工具的完整示範及標準作業程序（SOP）指導。
5. 對從產品開發到市場推出的整個過程進行深入分析，並附有解釋性案例研究，提供視覺上引人入勝的體驗，促進全面理解。
6. 本書設計以使用者情境為導向，適合各種角色的初學者和經驗豐富的專業人士。
- 參與產品規劃和編輯的人員可以專注於進行規劃和產品設計，以有效捕捉目標客戶的心。
- 對於採用敏捷的專案經理和產品負責人，學習三大支柱、三項責任、三個工件、五個價值觀和五個事件的精髓，以消除開發瓶頸。
- 對於與產品負責人合作的工程師或技術人員，了解不同的領導風格和合作方式能夠提供量身定制的解決方案。
- 希望了解如何在推廣產品時創造話題的廣告和行銷專業人士，可以參考社群管理章節。
- 如果你想成為一名成功的產品負責人，必須參加產品負責人的技能和心態部分。

• Dr. Roger Chou has over a decade of experience promoting agile in Taiwan. He is the first Scrum Ambassador in Taiwan and the third individual in Taiwan to obtain the Certified Scrum Professional® (CSP®). He also obtains Certified Large-Scale Scrum Practitioner® (CLP®) certifications. He was honored with the Agile Europe Award in 2015, recognizing his contributions to the agile community. In recent years, he leads a group of agile community volunteers in translating several classic books, including Mike Cohn's User Stories Applied, Roman Pichler's Agile Product Management with Scrum: Creating Products that Customers Love, Lyssa Adkins' Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition, and Esther Derby and Diana Larsen’s collaborative book Agile Retrospectives.

• 周瑞傑博士在台灣推廣敏捷已有十多年經驗。他是台灣第一位Scrum大使，也是台灣第三位獲得Certified Scrum Professional® (CSP®) 認證的人。他還獲得Certified Large-Scale Scrum Practitioner® (CLP®) 認證。2015年，他因對敏捷社群的貢獻而獲得Agile Europe Award的榮譽。近年來，他帶領一群敏捷社群志工翻譯多本經典書籍，包括Mike Cohn的《User Stories Applied》、Roman Pichler的《Agile Product Management with Scrum: Creating Products that Customers Love》、Lyssa Adkins的《Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition》，以及Esther Derby和Diana Larsen的合作書籍《Agile Retrospectives》。

• Chapter 1
  The Road to Becoming a Successful Product Owner
  The Product Owners’ Roles
  Unique Way of Mindset
  Transforming Personality Traits into Practical Competencies and Capacities
  Ways to Enhance the Abilities and Expertise of a Product Owner
  The Mindset of a Product Owner
  Hierarchy of Product Owner
  Chapter 2
  How to Develop Products that Can Generate a Trend?
  Designing Impactful Products With The Vision of a Product Owner
  Identifying the Highlighted Features of a Product
  Essential Tools and Techniques
  Chapter 3
  Reverse Product Design from a Marketing Perspective
  Making Something Out of Nothing, but it Can Hit Customer Pain Points
  Low-Cost and Highly-Efficient Word-Of-Mouth (WOM) Marketing
  The Charm of Mystery Marketing
  Chapter 4
  Build a Successful Product With a Product Backlog
  How to Develop a Good Product
  A Good Product Development Process
  Essential Tools and Techniques
  Chapter 5
  Strategic Goals for Multiple Releases
  Why Improve a Product?
  How to Make These Things Happen?
  Creating Values and Benefits
  Chapter 6
  Collaborating With Multiple Stakeholders in Scrum
  Mastering Scrum 33355 and Collaborating With the Stakeholders
  What is The Leadership Style of a Good Product Owner?
  How Can a Product Owner Collaborate With The Stakeholders?
  Tools and Techniques Required for Collaboration
  Chapter 7
  Social Media Management
  The Power of Social Media Marketing
  Leveraging the Power of Niche Customers
  Product Owner, Products, and Customers Create a Win-Win-Win Situation.
  Chapter 8
  Agile Toolkit for The Product Owner
  Foundational Engineering
  Clarifying Requirements
  Ordering
  Cross-Functionality
  Tools and Skills for Scrum Execution
  Appendix A
  How to Integrate Strategic Management with Objectives and Key Results (OKRs) and Agile?

• Chapter 1
  
  The Road to Becoming a Successful Product Owner
  
  The Product Owners’ Roles
  
  Unique Way of Mindset
  
  Transforming Personality Traits into Practical Competencies and Capacities
  
  Ways to Enhance the Abilities and Expertise of a Product Owner
  
  The Mindset of a Product Owner
  
  Hierarchy of Product Owner
  
  Chapter 2
  
  How to Develop Products that Can Generate a Trend?
  
  Designing Impactful Products With The Vision of a Product Owner
  
  Identifying the Highlighted Features of a Product
  
  Essential Tools and Techniques
  
  Chapter 3
  
  Reverse Product Design from a Marketing Perspective
  
  Making Something Out of Nothing, but it Can Hit Customer Pain Points
  
  Low-Cost and Highly-Efficient Word-Of-Mouth (WOM) Marketing
  
  The Charm of Mystery Marketing
  
  Chapter 4
  
  Build a Successful Product With a Product Backlog
  
  How to Develop a Good Product
  
  A Good Product Development Process
  
  Essential Tools and Techniques
  
  Chapter 5
  
  Strategic Goals for Multiple Releases
  
  Why Improve a Product?
  
  How to Make These Things Happen?
  
  Creating Values and Benefits
  
  Chapter 6
  
  Collaborating With Multiple Stakeholders in Scrum
  
  Mastering Scrum 33355 and Collaborating With the Stakeholders
  
  What is The Leadership Style of a Good Product Owner?
  
  How Can a Product Owner Collaborate With The Stakeholders?
  
  Tools and Techniques Required for Collaboration
  
  Chapter 7
  
  Social Media Management
  
  The Power of Social Media Marketing
  
  Leveraging the Power of Niche Customers
  
  Product Owner, Products, and Customers Create a Win-Win-Win Situation.
  
  Chapter 8
  
  Agile Toolkit for The Product Owner
  
  Foundational Engineering
  
  Clarifying Requirements
  
  Ordering
  
  Cross-Functionality
  
  Tools and Skills for Scrum Execution
  
  Appendix A
  
  How to Integrate Strategic Management with Objectives and Key Results (OKRs) and Agile?