Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems

Reinvigorate your innovation approach with business ecosystems

In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.

Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success.

• Fleshed out case studies and examples of companies with successful business ecosystem initiatives
• A mindset for business growth, including the use of "design lenses" and the exploitation of momentum and speed to facilitate innovation
• Practical exercises to better understand and implement the ideas discussed in the book

Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success.

With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox.

If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.

「以商業生態系重新激發創新方法」

在商業生態系中，不同的公司跨越以往不可侵犯的行業障礙，共同合作，鼓勵創新並開發突破性的新產品和服務。

《設計思維促進業務增長》提供了一種令人驚艷的全新方法，用於設計和擴展業務模型和生態系。在這本書中，Michael Lewrick提供了一個全面的程序模型，用於設計、開發和實施商業生態系。他還介紹了最關鍵的設計方法和工具，讓您的生態系取得成功。

本書包含豐富的案例研究和成功實施商業生態系的公司示例，以及促進創新的業務增長思維，包括使用「設計鏡片」和利用動力和速度來實現創新的方法。此外，還提供了實用的練習，以更好地理解和實施書中討論的理念。

《設計思維促進業務增長》非常適合各行業的創業者、經理和高管閱讀，同時也適合產品經理、部門負責人和非營利組織專業人士，他們希望更好地理解如何開發新的創新想法，實現公司的增長和成功。

作為設計範式的一個主題觀點，《設計思維促進業務增長》與國際暢銷書《設計思維遊戲本》和《設計思維工具箱》相輔相成。

如果您準備應用新的設計思維方式實現卓越的業務增長，《設計思維促進業務增長》將成為您成功的終極工具。

Author Michael Lewrick has worked very intensively in recent years on the mindset that enables us to solve different types of problems. He is a bestselling author, award-winning design thinking and business ecosystem design thought leader, business entrepreneur and visiting professor at various universities globally. His ideas, books, and company, Lewrick & Company, help mobilize people around the world to better lead innovation, digital transformation, and business growth in an era of increasingly rapid change.

作者Michael Lewrick在近年來非常努力地研究了一種思維模式，使我們能夠解決不同類型的問題。他是一位暢銷作家、屢獲殊榮的設計思維和商業生態系統設計思想領袖、商業企業家，並在全球各地的多所大學擔任客座教授。他的想法、書籍和公司Lewrick & Company幫助全球人民更好地引領創新、數位轉型和業務增長，以應對日益迅速變化的時代。