Evolving Global OTT Landscape: 4th Coming
暫譯: 演進中的全球 OTT 版圖：第四波來臨
Figueiredo, Pep
- 出版商: Independently Published
- 出版日期: 2026-08-14
- 售價: $670
- 貴賓價: 9.5 折 $636
- 語言: 英文
- 頁數: 102
- 裝訂: Quality Paper - also called trade paper
- ISBN: 9798191959320
- ISBN-13: 9798191959320
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相關分類:
行銷/網路行銷 Marketing、科技科普 Technology
海外代購書籍(需單獨結帳)
相關主題
商品描述
Where does OTT go after streaming becomes mainstream?
Evolving Global OTT Landscape - 4th Coming explores the next transformation of the global streaming industry, looking beyond 2026 towards 2027-2030 and beyond. Pep Figueiredo examines how OTT is evolving from a content-distribution model into a broader entertainment ecosystem encompassing SVOD, AVOD, FAST, CTV, sports, gaming, music, microdramas, creator platforms, commerce, regional content, AI and data. The book explores the future of OTT revenues, content economics, technology, advertising, intellectual property, sports rights, audience behaviour and platform strategy. It also examines how artificial intelligence could reshape production, localisation, recommendation, monetisation and the consumer experience. Drawing on industry developments through 2026, the book presents strategic frameworks for understanding the next decade of streaming and asks a fundamental question: What will the successful OTT company look like in 2030?
For media executives, investors, creators, producers, advertisers, technology leaders and students of the entertainment industry, 4th Coming is a roadmap to the next era of OTT.
Evolving Global OTT Landscape - 4th Coming explores the next transformation of the global streaming industry, looking beyond 2026 towards 2027-2030 and beyond. Pep Figueiredo examines how OTT is evolving from a content-distribution model into a broader entertainment ecosystem encompassing SVOD, AVOD, FAST, CTV, sports, gaming, music, microdramas, creator platforms, commerce, regional content, AI and data. The book explores the future of OTT revenues, content economics, technology, advertising, intellectual property, sports rights, audience behaviour and platform strategy. It also examines how artificial intelligence could reshape production, localisation, recommendation, monetisation and the consumer experience. Drawing on industry developments through 2026, the book presents strategic frameworks for understanding the next decade of streaming and asks a fundamental question: What will the successful OTT company look like in 2030?
For media executives, investors, creators, producers, advertisers, technology leaders and students of the entertainment industry, 4th Coming is a roadmap to the next era of OTT.
商品描述(中文翻譯)
串流媒體成為主流之後，OTT 將何去何從？
《Evolving Global OTT Landscape - 4th Coming》探討全球串流產業的下一波轉型，將視野從 2026 年延伸至 2027～2030 年及更遠的未來。
Pep Figueiredo 深入分析 OTT 如何從內容發行模式，演變為更廣泛的娛樂生態系，涵蓋 SVOD、AVOD、FAST、CTV、體育、遊戲、音樂、微短劇、創作者平台、商務、區域內容、AI 與資料等領域。
本書探討 OTT 收入、內容經濟、技術、廣告、智慧財產權、體育轉播權、觀眾行為與平台策略的未來，也分析人工智慧如何重塑製作、在地化、推薦、營利模式與消費者體驗。
本書以截至 2026 年的產業發展為基礎，提出理解串流媒體下一個十年的策略框架，並提出一個根本問題：
2030 年成功的 OTT 公司將會是什麼樣子？
對媒體高階主管、投資人、創作者、製作人、廣告業者、科技領導者，以及研究娛樂產業的學生而言，《4th Coming》是邁向 OTT 下一個時代的重要路線圖。
