Influencer Boot Camp: A Guide to Building a Successful Social Media Business
暫譯: 網紅訓練營：建立成功社交媒體業務的指南

Biggs, John, Moore, Jessa

Influencer Boot Camp: A Guide to Building a Successful Social Media Business
  • 出版商: Apress
  • 出版日期: 2025-05-20
  • 售價: $1,830
  • 貴賓價: 9.5 折 $1,739
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 9798868813917
  • ISBN-13: 9798868813917
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Learn how to leverage your own social media through techniques used by influencer agencies and successful digital marketers. Influencer marketing can amplify word of mouth and reputation to energize your own community.

This book traces the history of influencer marketing, highlighting key milestones and shifts in consumer preferences. It guides readers on discovering their unique niche within the influencer space, emphasizing the importance of authenticity and passion. It shows you strategies for developing a strong personal brand that resonates with your target audience and sets you apart from competitors. It shares practical tips and techniques for creating compelling content across various platforms, including visual storytelling, copywriting, and video production.

Through this book, you will learn techniques to communicate your story, manage your reputation, and grow your own influence.

商品描述(中文翻譯)

學習如何利用社交媒體，透過影響者代理商和成功數位行銷人員所使用的技術。影響者行銷可以放大口碑和聲譽，為您的社群注入活力。

本書追溯了影響者行銷的歷史，突顯了關鍵的里程碑和消費者偏好的變化。它指導讀者發現自己在影響者領域中的獨特利基，強調真實性和熱情的重要性。它展示了發展強大個人品牌的策略，使其與目標受眾產生共鳴，並使您在競爭者中脫穎而出。本書分享了在各種平台上創建引人入勝內容的實用技巧和技術，包括視覺故事講述、文案寫作和影片製作。

通過本書，您將學習如何傳達您的故事、管理您的聲譽並增強自己的影響力。

作者簡介

Jessa Moore is a media expert and the owner of Jessa Moore Media. With a diverse background spanning journalism, digital strategy, branding, social media marketing, and influencer marketing, she brings a unique and insightful perspective to the media landscape.

Based in New York City, Jessa is known for her strategic thinking, creative problem-solving, and ability to analyze complex media trends. Her expertise extends to understanding digital behavior, political analysis, developing effective branding strategies, and navigating the evolving world of influencer marketing.

Jessa's approach to branding is particularly noteworthy. She takes a holistic view, combining her knowledge of digital strategy, social media, and marketing, including influencer marketing strategies, to create well-rounded and impactful brand identities. Her focus on understanding and leveraging digital behavior, including the influence of key influencers, sets her apart, allowing her to develop data-driven and innovative branding solutions.

Jessa has worked with a wide range of clients, from startups and entrepreneurs to established organizations like the USC Shoah Foundation and The Hague, demonstrating her adaptability and ability to tailor her approach to diverse needs. Her commitment to helping individuals and organizations achieve their full potential through effective branding, including leveraging the power of influencers, makes her a highly sought-after media consultant.

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men's Health, Wired, and the New York Times.

He has written nine books including the best book on blogging, Bloggers Boot Camp, and a book about the most expensive timepiece ever made, Marie Antoinette's Watch. He lives in Brooklyn, New York. He runs the Keep Going podcast, a podcast about failure. His goal is to share how even the most confident and successful people had to face adversity.

作者簡介(中文翻譯)

Jessa Moore 是一位媒體專家，也是 Jessa Moore Media 的擁有者。她擁有多元的背景，涵蓋新聞學、數位策略、品牌塑造、社群媒體行銷和影響者行銷，為媒體領域帶來獨特且深刻的觀點。

Jessa 目前居住在紐約市，以其戰略思維、創造性問題解決能力以及分析複雜媒體趨勢的能力而聞名。她的專業知識延伸至理解數位行為、政治分析、制定有效的品牌策略，以及在不斷變化的影響者行銷世界中導航。

Jessa 對品牌塑造的方式尤其值得注意。她採取整體觀點，結合她對數位策略、社群媒體和行銷的知識，包括影響者行銷策略，來創造全面且具影響力的品牌形象。她專注於理解和利用數位行為，包括關鍵影響者的影響力，使她與眾不同，能夠開發以數據為驅動的創新品牌解決方案。

Jessa 曾與各種客戶合作，從初創公司和企業家到 USC Shoah Foundation 和海牙等知名組織，展現了她的適應能力和根據不同需求調整方法的能力。她致力於幫助個人和組織通過有效的品牌塑造實現其潛力，包括利用影響者的力量，使她成為備受追捧的媒體顧問。

John Biggs 是一位企業家、顧問、作家和創客。他在 Gizmodo、CrunchGear 和 TechCrunch 擔任編輯長達十五年，並在硬體初創公司、3D 列印和區塊鏈方面擁有深厚的背景。他的作品曾出現在《Men's Health》、《Wired》和《紐約時報》上。

他撰寫了九本書，包括關於部落格的最佳書籍《Bloggers Boot Camp》，以及一本關於有史以來最昂貴的時計《瑪麗·安托瓦內特的手錶》。他目前居住在紐約布魯克林，並主持《Keep Going》播客，這是一個關於失敗的播客。他的目標是分享即使是最自信和成功的人也必須面對逆境的故事。

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