Path to Stellar Business Performance Analysis: A Design and Implementation Handbook
暫譯: 卓越商業績效分析之路：設計與實施手冊
Bhattacharjee, Suvradeep
- 出版商: Apress
- 出版日期: 2025-10-02
- 售價: $1,810
- 貴賓價: 9.8 折 $1,773
- 語言: 英文
- 頁數: 160
- 裝訂: Quality Paper - also called trade paper
- ISBN: 9798868815003
- ISBN-13: 9798868815003
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相關分類:
Google Analytics
海外代購書籍(需單獨結帳)
商品描述
Business performance analysis is central to any business, as it helps to make or mend products, services, and processes. This book provides several blueprints for setting up business performance analytics (BPA) shops, from process layout for performance measures to tracking the underlying metrics of them using website tools such as Google Analytics and Looker Studio.
Delivering satisfying user experiences in the context of overarching business objectives is key to delivering elevated business performance. This book transcends the topic of tracking user behaviors in websites from generic to specific KPI scenario-based tracking using Google Analytics/Google Tag Manager.
Business Performance Analysis stands out by helping you create fit-for-purpose and coherent performance analysis blueprints by integrating performance measure creation and website analytics of BPA together.
What You Will Learn
- Design a Business Performance Analysis function
- Analyze performance metrics with website analytics tools
- Identify business performance metrics for common product scenarios
Who This Book is For
Senior leaders, product managers, product owners, UX and web analytics professionals
商品描述(中文翻譯)
商業績效分析對於任何企業來說都是至關重要的，因為它有助於改進產品、服務和流程。本書提供了幾個建立商業績效分析（BPA）商店的藍圖，從績效指標的流程佈局到使用網站工具（如 Google Analytics 和 Looker Studio）追蹤其底層指標。
在整體商業目標的背景下提供令人滿意的用戶體驗是提升商業績效的關鍵。本書超越了在網站上追蹤用戶行為的主題，從一般的 KPI 到基於情境的特定追蹤，使用 Google Analytics/Google Tag Manager。
《商業績效分析》通過整合績效指標創建和 BPA 的網站分析，幫助您創建適合目的且一致的績效分析藍圖，從而脫穎而出。
您將學到的內容：
- 設計商業績效分析功能
- 使用網站分析工具分析績效指標
- 確定常見產品情境的商業績效指標
本書適合對象：
高層領導、產品經理、產品負責人、用戶體驗和網站分析專業人士
作者簡介
Suvradeep Bhattacharjee is an accomplished analyst who has insights into using and developing web-based products. Skilled in improving product and business performance, Suvradeep has previously worked with the UK Cabinet Office, IBM, CGI and the United States Air Force. Suvradeep is a keen gardener and an aspiring mathematician. In his leisure, he follows Monty Don and Johann Carl Friedrich Gauss, not necessarily in that order.
作者簡介(中文翻譯)
Suvradeep Bhattacharjee 是一位出色的分析師，對於使用和開發基於網頁的產品具有深刻的見解。Suvradeep 擅長提升產品和業務表現，曾在英國內閣辦公室、IBM、CGI 和美國空軍工作。Suvradeep 是一位熱衷於園藝的愛好者，並且是一位有抱負的數學家。在閒暇時間，他會關注 Monty Don 和 Johann Carl Friedrich Gauss，並不一定按照這個順序。
