Developer relations (DevRel) go beyond just blog posts, conference talks, and clever tweets. It is a discipline grounded in intention, empathy, and consistent actions. This book outlines foundational strategies employed by successful DevRel teams in just 39 focused patterns. Using a tactical approach to effectively engage in developer relations, eachpattern is based on real-world experience and designed for scalability. By using a pattern form to describe the various activities of developer relations in detail, the book clearly lays out the intention, shows how to create empathy with your audience, and provides a clear guide on how to execute it. Within this book, you'll discover how to extend your reach, enhance meaningful interactions, and align your initiatives with both developer communities and company strategy without compromising your values or experiencing burnout. Whether you're a solo advocate, managing a small startup team, or leading DevRel on a larger scale,
Developer Relations Activity Patterns is your practical playbook for refining strategy and amplifying your impact.
You will: Gain a greater understanding of what developer relations means and the range of activities under its remit - Learn the tools, approaches, and new tactics for developer community engagement
- Understand how and when to apply each tactic, based on your aims and objectives
This Book Is For: Developer Relations teams, including group leaders, direct reports, senior executives in the developer community, and company product managers looking to understand and establish a DevRel function in their organization.
開發者關係（DevRel）不僅僅是部落格文章、會議演講和巧妙的推文。這是一個基於意圖、同理心和一致行動的學科。本書概述了成功的 DevRel 團隊所採用的基礎策略，僅用 39 種專注的模式來呈現。
本書採用戰術性的方法來有效參與開發者關係，每個模式都基於真實世界的經驗並設計為可擴展的。通過使用模式形式詳細描述開發者關係的各種活動，本書清楚地闡明了意圖，展示了如何與受眾建立同理心，並提供了執行的明確指導。在本書中，您將發現如何擴展您的影響力、增強有意義的互動，並使您的倡議與開發者社群和公司策略保持一致，而不會妥協您的價值觀或經歷倦怠。
無論您是獨立倡導者、管理小型初創團隊，還是大規模領導 DevRel，開發者關係活動模式都是您精煉策略和擴大影響力的實用手冊。
您將會：
- 更深入了解開發者關係的意義及其範疇內的各種活動
- 學習開發者社群參與的工具、方法和新戰術
- 根據您的目標和目的，了解如何以及何時應用每種戰術
本書適合：
開發者關係團隊，包括小組領導、直接下屬、開發者社群中的高級主管，以及希望在其組織中理解和建立 DevRel 功能的公司產品經理。
Ted Neward is a tech consultant, writer, and regular keynote speaker with over twenty years of experience. He has been a part of the DevRel universe since before it had a name, including the creation and development of DevRel teams for several companies. He is an authority in Java and .NET technologies, programming languages of all forms, back-end enterprise software systems, and virtual machine/execution engine plumbing. He is the author or co-author of several books, has been an IBM Champion of Cloud, a Microsoft MVP, an INETA speaker and a PluralSight course author, as well a member of several Java JSRs. He lives in the Pacific Northwest with his wife, two cats, twelve laptops, seven tablets, nine phones and a rather large utility bill.
Scott T. McAllister spent over a decade building software in several industries before discovering the world of Developer Relations. Since then, Scott has served as a Developer Advocate at Smartsheet, PagerDuty, and ngrok. Now, he helps others explore tenancy in Kubernetes as a Principal Developer Advocate at vCluster.
David Neal is a family man, geek, illustrator, musician, international keynote speaker, and seasoned software developer. He has spent the last 12 years passionately engaged in the developer community in Developer Relations roles at organizations such as Okta, Asana, Slack, Plaid, and Pluralsight. Before DevRel, David spent over 15 years building scalable web applications from startups to large corporations. His mission is to empower folks worldwide to be more awesome.
Chris Woodruff has been at the forefront of software development since before the first .COM boom, building a career that spans enterprise web development, cloud solutions, software analytics, and developer relations. His work as a previous Developer Advocate at JetBrains and currently as a Solutions Architect allows him to apply his deep technical knowledge to solving complex challenges, with a focus on API design and scalable architectures. He is a Microsoft MVP in the areas of .NET and Web Development.
Ted Neward 是一位技術顧問、作家及定期的主題演講者，擁有超過二十年的經驗。他在 DevRel 界的參與早於這個名稱的誕生，包括為多家公司創建和發展 DevRel 團隊。他是 Java 和 .NET 技術、各種程式語言、後端企業軟體系統以及虛擬機/執行引擎的權威。他是幾本書的作者或合著者，曾擔任 IBM Cloud Champion、Microsoft MVP、INETA 演講者及 PluralSight 課程作者，並且是幾個 Java JSR 的成員。他與妻子、兩隻貓、十二台筆記型電腦、七台平板電腦、九部手機以及一張相當高的水電費住在太平洋西北地區。 Scott T. McAllister 在多個行業中花了十多年時間開發軟體，然後才發現開發者關係的世界。自那時起，Scott 擔任 Smartsheet、PagerDuty 和 ngrok 的開發者倡導者。現在，他作為 vCluster 的首席開發者倡導者，幫助他人探索 Kubernetes 中的租戶管理。 David Neal 是一位家庭男人、極客、插畫家、音樂家、國際主題演講者以及資深軟體開發者。他在過去的 12 年中熱情地參與開發者社群，擔任 Okta、Asana、Slack、Plaid 和 Pluralsight 等組織的開發者關係角色。在進入 DevRel 之前，David 在從初創公司到大型企業的可擴展網頁應用程式開發中工作了超過 15 年。他的使命是讓全球的人們變得更加出色。
Chris Woodruff 自第一波 .COM 繁榮之前就一直在軟體開發的最前沿，建立了一個涵蓋企業網頁開發、雲端解決方案、軟體分析和開發者關係的職業生涯。他曾擔任 JetBrains 的開發者倡導者，目前擔任解決方案架構師，這使他能夠將深厚的技術知識應用於解決複雜的挑戰，專注於 API 設計和可擴展架構。他是 .NET 和網頁開發領域的 Microsoft MVP。
